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A Chance to Fight “Catalog Clog” in Wisconsin Mailboxes

October 22, 2007

Madison, WI – Suffering from 'catalog clog?' A new Web site lets people decide which mail-order catalogs they do, and do not, want stuffing their mailboxes. "Catalog Choice" works like a "no call" list that allows you to opt out of retailers' catalog mailing lists.

David Mizejewski is perhaps best known as the host of shows on TV's "Animal Planet." He's also a spokesperson for the National Wildlife Federation, one of the groups supporting He explains that a simple decision, like cutting back on unwanted catalogs, will help prevent some forms of wildlife from losing their forest homes.

"The forests that are cut down to make paper for catalogs are great habitat for wildlife; and there's actually 53 million trees used, just in catalog production in the U.S."

Mizejewski says some of the catalog companies are pleased to be involved with "Catalog Choice," because getting rid of waste is good for their bottom line.

"While it's an important part of their business, a lot of catalog companies have actually joined up with this initiative because it's going to help them to streamline their mailing lists. If we can help the companies that are mailing catalogs become more efficient, we'll help reduce global warming pollution in the big picture."

The Web site currently includes more than 1,000 catalogs. Mizejewski expects that number to grow as consumers and companies continue to add to the list.

Rob Ferrett/Craig Eicher, Public News Service - WI