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Making “Black Friday” Brighter in NH

November 19, 2007

Plymouth, NH – Holiday shopping is starting before the traditional "Black Friday" sales, and that's causing black moods among many Granite-Staters. With costs for basic necessities soaring, many families are struggling to balance the gifts kids want with what they can afford. Plymouth State University Social Work Professor Scott Meyer says that causes stress that steals joy from the holidays.

"I think it's a lot of stress on the families, that their kids have got to have this 'look' or there's going to be something deficient about their loved one or themselves."

Meyer notes some families cut through the stress by returning to the holiday's roots.

"Maybe that family can say, 'We're going to buy you this instead of Kiss Me Elmo, because we want to put this money in here to help Ronald McDonald House and that's a good thing for us to be doing. It's good to be nice to kids who don't have what we have.'"

Meyer is on the Board of Directors of the National Association of Social Workers' New Hampshire chapter. He says teaching kids to be media-savvy helps them keep holiday "wants" from becoming "needs."

John Robinson, Public News Service - NH