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Wisconsin CEOs Aim to Put Cancer “Out of Business”

November 19, 2007

Milwaukee, WI – Can Wisconsin have a healthier "bottom line?" Some of the state's business leaders are convinced they can put cancer out of business, as part of a new campaign for employee health and fitness. The effort, known as "CEOs Against Cancer," brings together top executives of local companies to promote healthier lifestyles for their workers, and for the state as a whole.

Mike Bolger is President and CEO of the Medical College of Wisconsin. He says there's a lot of room for improvement in our health, and the workplace is a good place to start turning things around.

"We have one of the highest obesity rates in the nation, and we used to have one of the most healthy workforces in the nation. You can encourage a smoking cessation program at your workplace; you can provide more nutritious food choices.
If we can return to that sort of profile, we'll do a great favor in terms of defeating cancer."

Beth Lunow, of the American Cancer Society in Wisconsin adds company leaders have unique opportunities to reach a lot of Wisconsinites. She agrees that the workplace can provide an effective jump-start for healthier lifestyle choices.

"Tobacco cessation programs, employee health and wellness programs, getting involved in events such as 'Relay for Life' and 'Making Strides Against Breast Cancer.'"

"CEOs Against Cancer" includes the senior leadership of Bergstrom Auto, the Green Bay Packers, Lappin Electric, the Marcus Corporation, and Midwest Airlines, to name a few.

Rob Ferrett/John Robinson, Public News Service - WI