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A new study shows health disparities cost Texas billions of dollars; Senate rejects impeachment articles against Mayorkas, ending trial against Cabinet secretary; Iowa cuts historical rural school groups.

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The Senate dismisses the Mayorkas impeachment. Maryland Lawmakers fail to increase voting access. Texas Democrats call for better Black maternal health. And polling confirms strong support for access to reproductive care, including abortion.

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Rural Wyoming needs more vocational teachers to sustain its workforce pipeline, Ohio environmental advocates fear harm from a proposal to open 40-thousand forest acres to fracking and rural communities build bike trail systems to promote nature, boost the economy.

Survey Finds Consumers Reassessing Food Shopping Habits

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Friday, October 3, 2008   

Medina, ND – People in North Dakota, and across the country, are reevaluating their food buying habits. A new survey from the Leopold Center for Sustainable Agriculture indicates there are several factors behind the changes, from the higher costs of food and fuel to concerns of food safety and the environment.

The report reveals that less than 20 percent of North Dakotans get their food from local farmers markets. However, Britt Jacobson of the Foundation for Agriculture and Rural Resources Management and Sustainability believes farmers can increase that number.

"Farmers are constantly looking at consumer demand, especially when doing direct sales. So farmers should certainly be viewing this as an opportunity."

The study also reveals growing concern among consumers about food safety. Just 55 percent of consumers now think the food they eat is safe, down from 70 percent in a similar survey a year ago. Jacobson believes farmers should see this as an opportunity, if they can ensure what they produce is "the best."

"This is a great opportunity, while at the same time adding another level of pressure to the farmer in making sure they're providing a high-quality, safe product for consumers."

As someone who buys directly from local farmers herself, Jacobson feels a big selling point for this market segment is customers' ability to buy from producers they know and who have a reputation for quality products.

The Leopold Center for Sustainable Agriculture report is available online at www.leopold.iastate.edu.


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