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Day two of David Pecker testimony wraps in NY Trump trial; Supreme Court hears arguments on Idaho's near-total abortion ban; ND sees a flurry of campaigning among Native candidates; and NH lags behind other states in restricting firearms at polling sites.

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The Senate moves forward with a foreign aid package. A North Carolina judge overturns an aged law penalizing released felons. And child protection groups call a Texas immigration policy traumatic for kids.

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Wyoming needs more educators who can teach kids trade skills, a proposal to open 40-thousand acres of an Ohio forest to fracking has environmental advocates alarmed and rural communities lure bicyclists with state-of-the-art bike trail systems.

Museums Betting on “Free Samples” to Lure Arts and Culture Visitors

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Wednesday, February 25, 2009   

Phoenix, AZ – There's something new to check out at the local library branch in the Phoenix metropolitan area - a family pass to a museum or other cultural destination. It's a collective effort to develop new audiences for the arts and culture.

Mark Patel of the Phoenix Art Museum says the "Culture Pass" program starts in April.

"You could, for example, check out a book on Monet, and at the same time check out an admission pass that was valid for up to a week to take you and your family to go see Monet at the art museum."

The program includes libraries in Phoenix, Glendale, Scottsdale, Mesa, Tempe and Chandler. Each library will have five passes apiece for virtually every major cultural attraction in greater Phoenix, such as the Heard Museum, the Phoenix Zoo, Mesa Art Center and the Children's Museum.

In addition to free admission, Patel says, each attraction will offer Culture Pass users a special bonus. At the Art Museum, it'll be a substantial discount on a membership.

"Some institutions will offer discounts to their museum store. Others will offer some discounts to their restaurant for lunch."

Patel says Culture Pass is modeled on a Minneapolis program that was used by hundreds of thousands of people in its very first year.

He expects the program to raise the profile of Phoenix-area cultural resources.

"We're just trying to sort of break down that perception that there's no culture here in town. It's trying to break down that perception that some of these institutions are expensive to visit."

Patel says the program is especially timely in the current bad economy because it removes the barrier of cost for potential visitors.



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