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Cancer Society Kicks Off "Choose You" Campaign for NC Women

May 10, 2010

RALEIGH, N.C. - The American Cancer Society estimates that one woman in three will get some form of cancer in her lifetime, and that many cancers can be prevented or caught early through proper weight management, diet and exercise, cancer screenings and avoiding smoking. As a way to encourage women to think beyond breast cancer, which may not be their highest risk but is often perceived to be, the Cancer Society is starting a new campaign called "Choose You" to encourage women to put their health first.

Society spokesman Chuck Reed says some cancers are genetic, but others are related to lifestyle. He says science has shown that many types of cancers that affect women, such as colon-rectal, skin and cervical cancer, may be prevented.

"You control up to 60 percent of your chance of getting cancer just through your lifestyle choices. If you make them healthy, you stand much less of a chance of getting cancers."

Reed says the Cancer Society knows through an online survey it took that women struggle to make healthy living a priority.

"Ninety-five percent of women say they need to improve the health aspects of their lifestyle, whether it be exercise, or eating right, or whatever. Yet, surprisingly, more than half of them, 58 percent, admit they put others' health before their own."

"Choose You Day" is Wednesday, May 12. Reed says women need to take 30 minutes that day to focus on improving their health by taking a walk or eating a healthy meal. More ideas are at

Deb Courson, Public News Service - NC