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WYO "Moms 2 B" Get Parenting Tips by Cell Phone

May 21, 2010

CHEYENNE, Wyo. - If little things can mean a lot, then a one- or two-sentence text message could be sufficient to get the word out for new moms about taking good care of themselves and their babies. The Text4Baby program is the first government, community and private partnership to deliver health and safety reminders by cell phone.

Jennifer Gerhardt, wellness manager for Health Net of Arizona, one of the program's sponsors, says the Text4Baby messages cover topics from labor and delivery, to nutrition and car seat safety.

"Women receive free text messages every week, and they're timed for the baby's due date. They go all the way through to the baby's first year of life."

Text4Baby is an excellent way to reach younger women with the health information they need during and after their pregnancies, says Gerhardt.

"It seems likely that that will be a demographic that is going to really enjoy this service because it's relevant. 90-percent of Americans have a cell phone."

Nearly 40,000 women already have enrolled in Text4Baby since the program began in February, she adds. The service is free, and anyone can sign up by texting the word BABY on their cell phone to 511411. It is also available in Spanish, by texting BEBE to the same number. People can enroll online at www.text4baby.org.



Deb Courson, Public News Service - WY