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Day two of David Pecker testimony wraps in NY Trump trial; Supreme Court hears arguments on Idaho's near-total abortion ban; ND sees a flurry of campaigning among Native candidates; and NH lags behind other states in restricting firearms at polling sites.

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Using Social Media for Make Social Change

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Thursday, June 24, 2010   

HARTFORD, Conn. - A large Connecticut foundation is spearheading the use of social media, including Facebook and Twitter, to do more than just let friends socialize. The Society for New Communications Research recently received a $200,000 grant from the Connecticut Health Foundation to use these 21st-Century communications tools to build a network that will promote discussion and point to solutions for the state's ongoing racial and ethnic health disparities. In Connecticut, African American residents suffer higher mortality rates and endure more serious illness than their white counterparts.

Jen McClure, founder and president of the Society for New Communications Research, says her organization debuted four weeks ago and has already attracted a thousand participants. The goal, she says, is to bring many voices to the discussion to explore this complex issue from a multitude of perspectives,

"We want to empower the people of Connecticut to feel they can use a new media, a new communications tool, to have a voice in terms of how they want to see things changed."

McClure adds that, despite warnings about the unfiltered information available on the Web, getting more people involved in the conversation is a positive thing.

"The good information, the valid information, rises to the top. I think the medical community needs to give the public a lot of credit, because there's a tremendous amount of good information online where the public can inform itself about many, many issues surrounding health."

Elizabeth Krause, the Foundation's senior program officer, says the goal is policy change, not just communication.

"We're hopeful that, in using social media, we can speak to younger populations, and start the conversation with them about how the issue of racial and ethnic health disparities affects them personally in the communities in which they live."

The grant will enable the team to launch the Health Justice CT initiative, which will create an online advisory board, a wiki to share educational and informational resources, online surveys, polls, an online education campaign and partnerships with other existing online and offline networks.



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