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Making Green from Green During Lean Times

June 29, 2010

CHICAGO - It hasn't all been economic doom and gloom the last few years, according to Terry Kellogg, CEO of One Percent for the Planet. Contrary to the many reports of cost-cutting and layoffs, he says, the last two years have seen big growth for his alliance of companies that donate at least one percent of revenues to doing good.

Kellogg says that despite the economic downturn, 21 companies in Illinois have signed up to give a portion of their profits to environmental and social-justice groups.

"One of our best months of sign-ups ever was the same month that the financial markets came unglued in 2008, and sign-ups came specifically from companies that were looking for a different way of doing business."

Kellogg says while the world was in recession, One Percent for the Planet and many of its member companies were experiencing their best years ever.

"We believe that's because we're on the right side of a trend that's inspiring people to ask how they can become part of a solution."

Kellogg says socially responsible businesses and the causes they support do more than just take in and give out money.

"They also inspire greater levels of awareness and support among businesses and consumers for these causes."

Kellogg says the financial meltdown led many companies to re-examine and adjust the values at the core of their operations, and plenty chose to 'give back' rather than 'cut back.'

Mary Anne Meyers, Public News Service - IL