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Time to Cut Back...or Give Back?

July 1, 2010

PORTLAND, Ore. - It hasn't been all economic doom and gloom the last few years, according to the leader of a company committed to funding efforts to improve the environment. Terry Kellogg, CEO of One Percent for the Planet, says, in contrast to cost-cutting and layoffs in many sectors over the last two years, he’s witnessed strong growth among an alliance of companies, which donate at least one percent of revenues to environmental causes.

"One of our best months of sign-ups ever was the same month that the financial markets came unglued in 2008, and sign-ups came specifically from companies that were looking for a different way of doing business."

While the world was in recession, One Percent for the Planet and many of its member companies were experiencing their best years ever, according to Kellogg.

"We believe that's because we're on the right side of a trend that's inspiring people to ask how they become part of a solution."

Socially responsible businesses and the causes they support do more than just take in and give out money, he adds.

"They also inspire greater levels of awareness and support among businesses and consumers for these causes."

Kellogg says the financial meltdown led many companies to examine and adjust the values at the core of their operations, and plenty chose to 'give back' rather than 'cut back.'

Oregon firms that are donating portions of their profits include everything from cosmetics companies to music producers, and financial planners to photographers.


Chris Thomas, Public News Service - OR