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Tribal advocates keep up legal pressure for fair political maps; 12-member jury sworn in for Trump's historic criminal trial; Healthcare decision planning important for CT residents; Debt dilemma poll: Hoosiers wrestle with college costs.

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Rural Wyoming needs more vocational teachers to sustain its workforce pipeline, Ohio environmental advocates fear harm from a proposal to open 40-thousand forest acres to fracking and rural communities build bike trail systems to promote nature, boost the economy.

Financial Advisor: Treat Money Problems Like Weight Loss

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Thursday, April 21, 2011   

CHARLESTON, W.Va. - April is Financial Literacy Month, but the founder of the Center for Financial Social Work says there is more to financial literacy than learning that a T-bill means a treasury bond.

At a time when the financial stability of families is as important as it has ever been, says Reeta Wolfsohn, something is missing from our lessons. Wolfsohn, in Charleston recently to speak to social workers, says money is an emotional issue, and real financial literacy deals with that emotion as a way to make permanent change.

"Traditional financial literacy is very much information and knowledge driven. While that's important, neither of those has anything to do with behavioral change."

At least one graduate of the center's program says it helps. Ursulette Huntley uses what she learned to help people in Huntington who are without a lot of money go into business for themselves. Huntley, now program director at Unlimited Future, a business incubator for people from disadvantaged backgrounds, says one key lesson she learned is to look at the money habits she got from her family.

"Spending money that you don't have. I can remember being a kid, my mom writing checks before actually depositing her check. And it's like, OK, so I can go ahead and spend my money whether I really have it or not."

Marketing plays on consumers' emotions, Wolfsohn says, so it's hardly surprising that getting people to change their money habits requires dealing with the same questions.

"I talk about 'Take control of your money' and 'Gain control of your life' because there's a very close connection between emotion and money."

Wolfsohn likes the model Weight Watchers uses to help people lose weight because it helps them get closer to the root of the issue.


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