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Move Over, Black Friday & Cyber Monday – #Giving Tuesday is Trending

Organizers of #GivingTuesday are using social media to try to establish a new annual tradition  alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
Organizers of #GivingTuesday are using social media to try to establish a new annual tradition alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
November 20, 2012

BALTIMORE - The idea was hatched just a few weeks ago around the simple observation that we have one day for giving thanks and two days for getting bargains - Black Friday and Cyber Monday - so why not make it even? Using social media channels such as Twitter, organizers have set Tuesday, November 27, as the first "Hashtag Giving Tuesday (#GivingTuesday)." They're asking people to donate money, services or volunteer time to charities.

Aaron Sherinian, vice president for public relations of the U.N. Foundation, says his group is among the first to partner with the movement. And he says it makes sense.

"This is a country of generous people. So, generosity is in our hearts: why shouldn't it be on the calendar?"

Sherinian is expecting #Giving Tuesday to go viral.

"We give really well. We mobilize very well. So, let's use a social media reality and let's help make sure it's on the minds and the tongues - and probably more importantly - in the tweets and on the keyboards of everyone we know."

Hashtag Giving Tuesday's organizers say more than a thousand groups are promoting the concept.


Deborah Courson Smith/Deb Courson Smith, Public News Service - MD