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Black Friday, Cyber Monday - Get Ready for #GivingTuesday

Organizers of #GivingTuesday are using social media to try to establish a new annual tradition  alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
Organizers of #GivingTuesday are using social media to try to establish a new annual tradition alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
November 26, 2012

BOISE, Idaho - Black Friday, Small Business Saturday, Cyber Monday - and a break from shopping on Tuesday, for "Hashtag Giving Tuesday" (#GivingTuesday). It's a social media-focused event, mostly on Twitter, where people are asked to donate money, services or time to charities.

The Children's Home Society and the Idaho Youth Ranch are partners in the project. Aaron Sherinian is vice president for public relations for the U.N. Foundation, one of the founding organizations. He says they have high hopes for it to be an annual event.

"This is a country of generous people. Generosity is in our hearts, so why shouldn't it be on the calendar?"

Organizers say more than 1,000 groups are promoting the #GivingTuesday concept. Businesses are promoting it, too, and Sherinian is expecting #GivingTuesday to "go viral."

"We give really well. We mobilize very well. Let's use a social media reality and let's help make sure it's on the minds and the tongues - and probably more importantly, in the tweets and on the keyboards - of everyone we know."

Other Idaho groups involved include the Social Good Network, Mission Aviation Fellowship and United Way of South Central Idaho.

Deborah Courson Smith/Deb Courson Smith, Public News Service - ID