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Black Friday...Cyber Monday...Now #Giving Tuesday?

Organizers of #GivingTuesday are using social media to try to establish a new annual tradition  alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
Organizers of #GivingTuesday are using social media to try to establish a new annual tradition alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
November 26, 2012

ALBUQUERQUE, N.M. - The idea was hatched just a few weeks ago around a simple observation: Americans have one day for giving thanks - Thanksgiving - and two days for getting bargains - Black Friday and Cyber Monday - so why not a day for giving back?

Using social media such as Twitter, organizers set Tuesday, Nov. 27, as the first "#(hashtag)Giving Tuesday." They're asking people to donate money, services or volunteer time to charities.

Aaron Sherinian with the U.N. Foundation says his group was among the first to partner with the movement. It just makes sense, he says.

"This is a country of generous people. Generosity is in our hearts, so why shouldn't it be on the calendar?"

The Simon Malls will be accepting donations for the American Red Cross and the Simon Youth Foundation. Dollars are being collected on #Giving Tuesday at Simon Guest Services at each mall. In Albuquerque, those malls are the Cottonwood Mall and Albuquerque Uptown.

Sherinian says what organizers call a "team of influencers" is already tweeting about #Giving Tuesday.

"We give really well. We mobilize very well. So, let's use a social media reality and let's help make sure it's on the minds and the tongues - and probably more importantly, in the tweets and on the keyboards - of everyone we know."

According to Giving USA, Americans gave $298 billion dollars in 2011, but due to the recession, that amount was significantly below a peak of $310 billion in 2007.

Sherinian expects #Giving Tuesday to "go viral." According to #Giving Tuesday's organizers, more than 1,000 groups are promoting the concept, but they are still seeking "social media ambassadors" to help spread the word. More information is available at http://givingtuesday.org

Renee Blake, Public News Service - NM