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Update: A second accuser emerges with misconduct allegations against Supreme Court nominee Brett Kavanaugh. Also on the Monday rundown: We take you to a state where more than 60,000 kids are chronically absent from school; and we'll let you know why the rural digital divide can be a twofold problem.

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Move Over, Black Friday & Cyber Monday, #GivingTuesday is Here

Organizers of #GivingTuesday are using social media to try to establish a new annual tradition  alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
Organizers of #GivingTuesday are using social media to try to establish a new annual tradition alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
November 26, 2012

RALEIGH, N.C. - The idea was hatched just a few weeks ago around a simple observation: Americans have one day for giving thanks - Thanksgiving - and two days for getting bargains - Black Friday and Cyber Monday - so why not make it even?

Using social media such as Twitter, organizers set Tuesday, Nov. 27, as the first "#(hashtag)Giving Tuesday." They're asking people to donate money, services or volunteer time to charities.

Aaron Sherinian with the U.N. Foundation says his group was among the first to partner with the movement. It just makes sense, he says.

"This is a country of generous people. Generosity is in our hearts, so why shouldn't it be on the calendar?"

Having seen Black Friday take hold over a period spanning a generation or more and Cyber Monday take off swiftly in the Internet age, they are expecting the social media age to make Hashtag Giving Tuesday a virtual overnight success.

Sherinian expects #Giving Tuesday to go viral.

"We give really well. We mobilize very well. So, let's use a social media reality and let's help make sure it's on the minds and the tongues - and probably more importantly, in the tweets and on the keyboards - of everyone we know."

According to #Giving Tuesday's organizers, more than 1,000 groups are promoting the concept.

Organizers are still seeking "social media ambassadors" to help spread the word. More information is available at http://givingtuesday.org




Stephanie Carroll Carson, Public News Service - NC