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Move Over, Black Friday & Cyber Monday, #GivingTuesday is Here

Organizers of #GivingTuesday are using social media to try to establish a new annual tradition  alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
Organizers of #GivingTuesday are using social media to try to establish a new annual tradition alongside Black Friday and Cyber Monday. Courtesy: #GivingTuesday.org
November 26, 2012

TALLAHASSEE, Fla. - The idea was hatched just a few weeks ago around the simple observation that we have a day for giving thanks and two days for getting bargains - Black Friday and Cyber Monday - so why not a day for giving back? Using social media like Twitter, organizers have set tomorrow as the first "#(Hashtag) Giving Tuesday". They're asking people to donate money, services or volunteer time to charities.

Aaron Sherinian, vice president for public relations at the U.N. Foundation, says his group is among the first to partner with the movement. And, he says, it makes sense.

"This is a country of generous people. So, generosity is in our hearts; why shouldn't it be on the calendar?"

Hashtag Giving Tuesday's organizers say more than a thousand groups have joined up to promote the concept. Having seen Black Friday take hold over a period spanning a generation or more and Cyber Monday take off swiftly in the Internet age, they are expecting the social media age to make Hashtag Giving Tuesday a virtual overnight success.

Sherinian is expecting Hashtag Giving Tuesday to go viral.

"We give really well. We mobilize very well. So, let's use a social media reality and let's help make sure it's on the minds and the tongues - and probably more importantly, in the tweets and on the keyboards - of everyone we know."

Organizers are still looking for "social media ambassadors" to help spread the word. You can find more information at GivingTuesday.org.

Stephanie Carroll Carson, Public News Service - FL