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Feds Launch "Pool Safely Week" Campaign

PHOTO: The CPSC is launching its annual "Pool Safely Week" campaign, calling on community aquatic centers and water parks to host safety events. Photo Credit: poolsafely.gov
PHOTO: The CPSC is launching its annual "Pool Safely Week" campaign, calling on community aquatic centers and water parks to host safety events. Photo Credit: poolsafely.gov
July 30, 2013

RICHMOND, Va. - The government's top consumer watchdog is warning about the risks of late-summer drowning deaths. The Consumer Product Safety Commission (CPSC) is beginning its "Pool Safely Week" campaign today, a reminder that there are still a lot of hot summer days left where safe swimming should be a priority.

According to campaign leader Kathleen Reilly, the focus is on making sure kids are supervised and know how to swim, especially the little ones.

"It is children between the ages of one and four that drown at the highest rate, and we've also found that minority children drown at a higher rate than Caucasian children."

Reilly said the CPSC is calling on community aquatic centers and water parks to host events this week focused on safe swimming.

"Have a special swimming class," she suggested. "Have a CPR class for adults. Have an activity around lifesaving."

Reilly said that, based on media reports of drownings, it appears there was an increase in the number of children who died in pools during the July heat wave, compared with the cooler month of June. There were five drowning deaths of kids under the age of 15 in Virginia last year, according to the group USA Swimming.

Alison Burns, Public News Service - VA