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Help MT Charities: Take an "UNselfie" Today

PHOTO: PHOTO: Take an "UNselfie" today to spread the word about your favorite charitable cause in Montana.
PHOTO: PHOTO: Take an "UNselfie" today to spread the word about your favorite charitable cause in Montana.
December 3, 2013

HELENA, Mont. - With Cyber Monday having capped three shopping designation days, today is "Giving Tuesday," promoted in social media as #GivingTuesday, and Montanans are being encouraged to consider donations of cash, goods or time to a local charity. The Montana Food Bank Network is one of dozens of local causes participating. And this year, the founder of Giving Tuesday, Henry Timms, suggested taking an "UNselfie" instead of a "selfie" to help spread the word.

"The UNselfie takes that idea and says, 'Actually, share a picture of something more important. Share a picture of you doing something useful for others. Share a picture of a cause that matters deeply to you. Do something unselfish around Giving Tuesday.'"

Timms said the generosity that pours out today is impressive.

"Every year we hear a lot of people complaining about ... they think things are too consumer-focused. What we hope is that Giving Tuesday gives them a chance to really put that complaint to good use and think 'How can I give something back?'"

Retailers rely on the period between Black Friday and Christmas for a major portion of their annual sales. Giving Tuesday argues for a pause to consider sharing over shopping.

See the website GivingTuesday.org.

Deborah Courson Smith/Deb Courson Smith, Public News Service - MT