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Take an "UNselfie" for "#GivingTuesday"

PHOTO: Take an "UNselfie" to help promote #GivingTuesday - and encourage others to donate time, goods or cash to a charity. Photo credit: Deborah C. Smith
PHOTO: Take an "UNselfie" to help promote #GivingTuesday - and encourage others to donate time, goods or cash to a charity. Photo credit: Deborah C. Smith
December 3, 2013

BOISE, Idaho – With Cyber Monday capping three shopping designation days, today is Giving Tuesday – promoted in social media as #GivingTuesday.

Idahoans are encouraged to consider donations of cash, goods or time to a local charity.

The Idaho Foodbank, YMCA and YWCA are just a few of the hundreds of causes participating.

And this year, the founder of Giving Tuesday, Henry Timms, says instead of a selfie take an UNselfie to help spread the word.

"The UNselfie takes that idea and says, 'Actually, share a picture of something more important,’” he says. “’Share a picture of you doing something useful for others, Share a picture of a cause that matters deeply to you. Do something unselfish around Giving Tuesday.'"

Retailers rely on the period between Black Friday and Christmas for a major portion of their annual sales. Giving Tuesday argues for a pause to consider sharing over shopping.

Timms says the generosity that pours out today is impressive.

"Every year we hear a lot of people complaining about – they think things are too consumer-focused,” he says. “What we hope is that Giving Tuesday gives them a chance to really put that complaint to good use and think, 'How can I give something back?'"


Deborah Courson Smith/Deb Courson Smith, Public News Service - ID