skip to main content
skip to newscasts

Thursday, April 18, 2024

Public News Service Logo
facebook instagram linkedin reddit youtube twitter
view newscast page
play newscast audioPlay

Tribal advocates keep up legal pressure for fair political maps; 12-member jury sworn in for Trump's historic criminal trial; Healthcare decision planning important for CT residents; Debt dilemma poll: Hoosiers wrestle with college costs.

view newscast page
play newscast audioPlay

Civil Rights activists say a court ruling could end the right to protest in three southern states, a federal judge lets January 6th lawsuits proceed against former President Trump and police arrest dozens at a Columbia University Gaza protest.

view newscast page
play newscast audioPlay

Rural Wyoming needs more vocational teachers to sustain its workforce pipeline, Ohio environmental advocates fear harm from a proposal to open 40-thousand forest acres to fracking and rural communities build bike trail systems to promote nature, boost the economy.

Nevada Considers Marketing to India's Emerging Middle Class

play audio
Play

Tuesday, June 24, 2014   

CARSON CITY, Nev. - It appears Nevada may be stepping up promotional efforts in India, with hopes it will pay big dividends in tourism spending, as it did when the state began to advertise in China.

Lieutenant Governor Brian Krolicki, who chairs the state's tourism commission, says the commission is interested in promoting the Silver State to India's emerging middle class. It's a demographic he says is measured in hundreds of millions of people who have the means to travel internationally.

"We see a profound opportunity in advertising Nevada tourism in India, and actually have for some time," says Krolicki. "But now we're taking more concerted actions to explore further investment for Nevada in India."

With India and China both boasting populations of over one billion, and surging economies in both nations, Krolicki says the next step is to decide on the best methods of promoting Nevada. He says his office is preparing a request for a yet-to-be-determined amount of funding from the Legislature.

Krolicki adds Nevada's marketing in China, which started a decade ago, has led to a major increase in tourism to Las Vegas.

"From a volume standpoint, we know the numbers of Chinese visitors to the United States with visas has gone from the low six figures 10 years ago to perhaps 1.7 million visitors last year, so the growth is exponential."

Krolicki says the commission's marketing efforts in India would complement the promotional work already being done by the Las Vegas Convention and Visitors Authority. Given their growing economies and huge populations, Krolicki predicts India and China could be huge tourism markets for Nevada for decades to come.


get more stories like this via email

more stories
Environmental advocates are asking California's next state budget to prioritize climate mitigation and cut tax breaks for fossil fuel companies. (The Climate Center)

Environment

play sound

As state budget negotiations continue, groups fighting climate change are asking California lawmakers to cut subsidies for oil and gas companies …


Health and Wellness

play sound

Health disparities in Texas are not only making some people sick, but affecting the state's economy. A new study shows Texas is losing $7 billion a …

Environment

play sound

City and county governments are feeling the pinch of rising operating costs but in Wisconsin, federal incentives are driving a range of local …


Each year since 2018, there have been more than 1 million online ads for guns which could be sold without a background check. (Adobe Stock)

Social Issues

play sound

Well over three-fourths of Americans support universal background checks for gun purchases, but federal law allows unlicensed people to sell guns at …

Environment

play sound

By Max Graham for Grist.Broadcast version by Alex Gonzalez for Arizona News Connection reporting for the Solutions Journalism Network-Public News Serv…

During what is known as the Medicaid post-pandemic "unwinding" process, South Dakota saw the largest drop in children's enrollment in the country, with a 27% reduction in the first six months. (Adobe Stock)

Social Issues

play sound

Last year's Medicaid expansion in South Dakota increased eligibility to another 51,000 adults but a new report showed among people across the state wh…

Health and Wellness

play sound

There is light at the end of the tunnel for Tennesseans struggling with opioid addiction, as a bill has been passed to increase access to treatment …

Environment

play sound

The New York HEAT Act might not make the final budget. The bill reduces the state's reliance on natural gas and cuts ratepayer costs by eliminating …

 

Phone: 303.448.9105 Toll Free: 888.891.9416 Fax: 208.247.1830 Your trusted member- and audience-supported news source since 1996 Copyright © 2021