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Chesapeake Bay Campaign Mixes Water with Wine

PHOTO: B.V. Wine from California's Napa Valley is donating a portion of profits from sales in Maryland, Delaware and Washington, D.C. to the nonprofit Chesapeake Bay Trust. The nonprofit funds about $5 million in projects and programs to improve the bay each year. Photo credit: NOAA.
PHOTO: B.V. Wine from California's Napa Valley is donating a portion of profits from sales in Maryland, Delaware and Washington, D.C. to the nonprofit Chesapeake Bay Trust. The nonprofit funds about $5 million in projects and programs to improve the bay each year. Photo credit: NOAA.
September 2, 2014

ANNAPOLIS, Md. - A bi-coastal partnership is mixing water with fine wines to benefit projects to restore Chesapeake Bay.

Beaulieu Vineyard, or B.V. Wine, from California's Napa Valley is donating a portion of its profits from sales in Maryland, Delaware and Washington, D.C. to the nonprofit Chesapeake Bay Trust, which funds about $5 million in projects and programs to improve the bay each year. Trust communications director Molly Mullins says "everyone wins" in this kind of partnership.

"From a business perspective, it increases sales," says Mullins. "From a consumer perspective, you're spending your dollars on something that matters to you. As a nonprofit organization, you're getting to reap the financial benefits of people buying the product."

B.V. Wine sold in participating restaurants and retail locations throughout the Chesapeake Bay watershed will generate donations for the trust through the end of October.

Mullins says everyone in the region sees the work the Chesapeake Bay Trust funds, particularly annual field trips around the bay for students.

"If you've seen a community tree-planting, if there's been a community cleanup, if there's been a shoreline restoration project, all these dollars come from partnerships like B.V. Wine, the 'Treasure the Chesapeake' license plates and other ways the Chesapeake Bay Trust raises money," says Mullins.

A similar partnership last year in Maryland generated $5,000 for bay projects.

Deborah Courson Smith/Deb Courson Smith, Public News Service - MD