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E-Cigs Targeted in CDC Anti-Smoking Campaign

PHOTO: The U.S. Centers for Disease Control and Prevention has kicked off its new Tips From Former Smokers campaign, highlighting health effects beyond the heart and lungs. Photo credit: U.S. Centers for Disease Control and Prevention.
PHOTO: The U.S. Centers for Disease Control and Prevention has kicked off its new Tips From Former Smokers campaign, highlighting health effects beyond the heart and lungs. Photo credit: U.S. Centers for Disease Control and Prevention.
March 30, 2015

PHOENIX - People in Arizona and around the U.S. are being reminded of the health risks of smoking and also myths about e-cigarettes in the Centers for Disease Control and Prevention's new Tips From Former Smokers campaign.

CDC Senior Medical Officer Dr. Tim McAfee says vaping, the use of e-cigarettes, is being aggressively marketed as a way to help smokers quit, although the research so far shows it does not help. In addition, he cites research showing that reducing the amount of traditional smoking by using e-cigs doesn't help, either.

"The 2010 Surgeon General's Report found fewer cigarettes per day does not reduce cardiovascular disease," says McAfee. "The only way to stop the progression of chronic obstructive pulmonary disease is to quit smoking completely."

The anti-smoking campaign features television and radio spots, online images and video-and-print components bearing testimonials from former smokers dealing with major health problems and directs smokers to call the QuitLine (1-800-QUIT-NOW).

'Julia' is one of the former smokers in this year's campaign. She details her life after colon cancer, which she connects to more than 30 years of smoking, starting as a teenager.

"It wasn't just about the physical pain and suffering I endured, it was also the fear and sadness I saw in my family that hurt almost more than the cancer itself," she says.

Other former smokers sharing their stories talk about rectal cancer, lung cancer and age-related macular degeneration.

Troy Wilde, Public News Service - AZ