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Credit Unions Hope to "Share The Love" through Video Contest

Credit unions hope to share and further their good works through a contest now under way. Courtesy: Michigan Credit Union League
Credit unions hope to share and further their good works through a contest now under way. Courtesy: Michigan Credit Union League
November 2, 2015

LANSING, Mich. - Credit unions have a long history of involvement with community causes, and a contest under way aims to showcase that and make more charitable work possible.

"Share The Love" is a nationwide contest, in which credit unions are being asked to create a short video showcasing their good deeds and charitable efforts in local communities.

David Adams, CEO of the Michigan Credit Union League, says credit unions aren't accustomed to bragging about the causes they're involved with.

"Virtually every one of them has one, if not many, community service things that they're involved in," says Adams. "Sometimes the credit union's contributing money and staff. In other cases, they're raising money for their cause."

Michiganders can vote once per day through Dec. 24 for their favorite video at LoveMyCreditUnion.org. The top nine vote-earning credit unions will each choose a charity to receive a $10,000 donation, and the grand-prize winner gets an additional $15,000 for their charity of choice.

Dozens of Michigan credit unions have uploaded videos to the site, and Adams says the votes have been pouring in. He describes community service as a natural part of the credit union philosophy of "people helping people."

"Extending a helping hand to make a loan to stretch to help somebody, or giving financial counseling, or helping someone borrow responsibly," says Adams. "It's the not-for-profit nature of credit unions."

The video contest is a joint venture between Michigan-based CU Solutions Group and the Credit Union National Association. Voters also can win prizes, including VISA gift cards.

Mona Shand, Public News Service - MI