WISCONSIN DELLS, Wis. - When more than 800 growers of fresh produce gather for their annual conference later this month in Wisconsin Dells, a big topic for workshops and discussions will be diversification of crops. So says Anna Maenner, who coordinates the conference, which gets under way Jan. 24 at the Kalahari Resort.
Nowadays, Maenner said, consumers care a lot more about their food than just where it's coming from - "how they're producing my food, and how that food is handled after it actually gets harvested.
"I want to know that the purchases that I'm making are supporting someone local," she said, "because that money gets turned around in the local economy, then."
Maenner said the Wisconsin Fresh Fruit and Vegetable Conference will feature more than 80 educational sessions, a trade show and, most importantly, a chance for fresh-food producers to network and learn from each other.
According to Maenner, it used to be that a producer would specialize in one crop, such as apples or potatoes. But now, she said, producers are eager to learn more about how to diversify their production.
"Well, you know, I grew strawberries, and maybe now they're growing strawberries, raspberries and blueberries to stretch out their season," she said, "or now they've put in some apples and maybe now they've put in a kitchen so that they can take their crop, they can harvest it themselves, they can process that crop and make it into a value-added product."
Maenner said an event such as the Wisconsin Fresh Fruit and Vegetable Conference provides an opportunity for producers to learn how others diversified their production, and the problems they've faced and the opportunities diversification has presented.
"And that's why having an event like this where growers that are growing different crops can come together and try to figure out for their particular situation what other crop might complement their main crop," she said.
Registration information for the event is available at wisconsinfreshproduce.org.
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Colorado is working to boost the state's agricultural communities by getting more fresh, nutritious foods into school cafeterias - and a new online tool could help more school districts participate.
The effort is a key component of the Healthy School Meals for All initiative approved by voters in 2022.
Taylor Frederick - culinary programs manager with Nourish Colorado - said over the past couple of years, school meal operators have identified best practices that can be adopted by other school districts, including how to work with local farms and ranches.
"How you can find your local producer," said Frederick, "and even how to put out specific bids for specific local items, and how to work these sorts of things into your menus."
The new Colorado Local Food Program Guidebook, available online at 'guidebook.nourishcolorado.org,' offers tips and tools for launching and sustaining farm-to-school programs.
The guide also offers ways for parents and community members to engage with their local school district, to encourage them to opt into the voluntary program or make menu recommendations.
Frederick explained that the guide begins with a short quiz that helps direct users to the right resources.
For example, food producers who want to sell their produce to reliable kiddo customers can learn how school district cafeterias operate and purchase food.
"To better understand the school market channels," said Frederick, "the bid process, the price points that school districts are working with, their timing, and a little bit about their menus and products that they are looking for."
He said school meal operators can also get tips on how to transition from serving canned and processed foods to preparing meals with fresh ingredients through a series of training videos.
"Some different types of kitchen equipment that might be in the schools, we have training videos on those," said Frederick. "Some vegetable cookery techniques. Those were the big things that school districts and school meal authorities were really saying that they wanted."
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During National Nutrition Month, groups like Virginia Fresh Match are providing people with healthy fresh food options.
Since 2009, the coalition of farmer's markets and mobile food stores has been helping people on SNAP or EBT get access to healthier foods. Some groups have found almost 24% of the benefits are used for healthy foods, while more often they are spent on sugary snacks, premade foods, and meats.
Elizabeth Borst, director of advocacy for Virginia Fresh Match, said everyone should have the opportunity to access healthy foods.
"Just making sure that people both have access to high-quality food and that quality food is affordable to them," Borst explained. "Fresh fruits and vegetables can often be the last thing that people will choose when they are on a really limited budget, so we want to make sure that is accessible to people."
The Consumer Price Index showed food prices drastically increased between 2022 and 2023, but prices have slightly declined in 2024.
Food insecurity has been a long-standing issue for Virginians. Hunger Free America's 2023 Annual Hunger Survey found almost 774,000 people in Virginia are food insecure. Borst emphasized her group is focusing on its "food is medicine" work to ensure no one goes hungry.
While Virginia Fresh Match has been able to accomplish a lot during its multiyear history, there have been some challenges. Borst observed one long-term challenge has been funding sustainability. Like the rest of the world, the pandemic presented a significant hurdle for them, though it created some interesting changes.
"We just had a huge bump in our redemptions and usage of the program," Borst stressed. "That really didn't taper off even though there's been a 40% decrease in SNAP benefit allotments once the pandemic emergency benefits ended."
Emergency allotments provided all SNAP recipients with an additional $95 per month, affecting 470,000 families across the state.
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To reach more hungry families, one Texas nonprofit is setting up mini food markets in schools.
The Tarrant Area Food Bank in North Texas provides 60 million meals a year to families in 13 counties.
It's taking the food directly to school campuses in some lower-income neighborhoods, with what it calls "Ready-to-Learn-in-School Markets."
Food Bank President and CEO Julie Butner said the markets have changed the way they're helping the community.
"And the markets are very much like a retail experience," said Butner, "where the kiddos or the parents can go in and do shopping and get the foods that they want, that they know their families will enjoy."
The area served by the food bank has food insecurity rates that range from just over 10% in Denton County, to more than 17% in Hamilton County.
Butner said more food banks across the country are partnering with school districts to operate on school campuses. She said they hope to have 100 in-school markets by the end of the year.
The markets are established in areas that are deemed food deserts, meaning there isn't a grocery store within a one mile radius of the school - and at least half of the students qualify for free breakfast or lunch.
In addition to addressing the need for food, Butner said the markets also teach valuable skills to students.
"They're helping stock the shelves, helping family members select products, checking family members in that are receiving products," said Butner, "because you do need to qualify in order to enter the market."
According to the latest U.S. Department of Agriculture data, the number of households experiencing food insecurity rose from almost 34 million in 2021 to more than 44 million in 2022.
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