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Tournament Brings Big Money to Iowa

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Friday, March 18, 2016   

DES MONIES, Iowa - While Iowa, Iowa State and the University of Northern Iowa traveled out of state to play in the NCAA men's basketball tournament, some of the best-known teams in the country came to Des Moines for the first time. The Wells Fargo Arena in downtown Des Moines is hosting second- and third-round games in the tournament.

Greg Edwards, president and chief executive of the Greater Des Moines Convention and Visitors Bureau, said landing the tournament was a decade-long process and followed three failed bids by local organizers.

"The NCAA kept telling us, 'Hey, we like Des Moines. We like the location, we like the affordability, the accessibility. You've got great hotels.' But they kept saying, 'There's so many other new arenas in the Midwest, the competition is just so strong.' " he said.

In recent years, Des Moines has hosted women's regional basketball games, as well as the national wrestling tournament. Edwards said hosting the tournament has a huge financial impact for all of central Iowa.

"The impact of $3.1 million on the Des Moines metro area, which is huge for a two-day event," he said. "On the other side of the coin is the exposure that Des Moines and Iowa gets."

The positive exposure the city receives from the tournament comes on the heels of the large number of visitors who were in the capital city for Iowa's presidential precinct caucuses six weeks ago.

In addition to those who have tickets to the game, Edwards said, fans without tickets have made their way to Des Moines.

"A lot of the fans that will come in this weekend – whether from Kansas, Kentucky, Colorado, wherever they may be from – will not have tickets," he said. "But a lot of these folks just like to be here within the atmosphere, and feel the buzz and all that good kind of stuff."

Four games were played Thursday, with the remaining two games to be played Saturday.

More information is online at catchdesmoines.com.


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