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New Approach Needed for Tribes' Anti-Smoking Efforts

A new CDC report may help determine where anti-tobacco ads should be placed, as well as suggesting they be targeted to different groups. (CDC)
A new CDC report may help determine where anti-tobacco ads should be placed, as well as suggesting they be targeted to different groups. (CDC)
August 10, 2016

INDIANAPOLIS - A report by the Centers for Disease Control and Prevention said some racial and ethnic groups have much higher smoking rates than others, and health officials hope to use that information in cessation efforts.

Dr. Brian King, deputy director for research translation for the CDC's Office on Smoking and Health, said the study found the smoking rate among Native Americans is the highest overall, at 39 percent. King said the data collected will help health officials when they're designing anti-tobacco programs and campaigns.

"An example of that is CDC's 'Tips from Former Smokers' campaign, which is aired on television, where we warn people about the dangers of smoking," he said. "And those can be targeted to specific populations, such as American Indians or Alaska Natives."

Native American advocates say the study also points to the need for an entirely different approach to smoking cessation for indigenous people, because tobacco has been part of their culture for centuries.

LaDonna Blue Eyes, assistant professor at Indiana University in Bloomington, has authored several reports on the health issues in Native American communities. She said traditional smoking-cessation efforts aren't working, because they aren't addressing tribal history and culture.

"If someone is smoking cigarette after cigarette, that's abusing tobacco," she said. "And so, we're really trying to teach our indigenous people that tobacco is sacred, and trying to re-teach this population part of our history. One of the taglines is, 'Traditional use, not abuse.'"

She said to be successful, anti-smoking efforts shouldn't label tobacco as evil.

"Traditional use also includes giving tobacco as a gift," she added. "Tobacco might be placed on a fire; it's not always ingested. I think the important thing is to remember that tobacco is sacred, and to really work with our population to get back to the real meaning of tobacco."

She acknowledged that government-sponsored tobacco education programs are necessary, but said they need to be tweaked to include the culture and heritage of Native Americans.

According to the U.S Census Bureau, less than half of one percent of Indiana's population is Native American.

Veronica Carter, Public News Service - IN