CHARLESTON, W.Va. – While the opioid crisis has touched West Virginians from all walks of life, new research finds some communities are more vulnerable than others.

To better understand how the opioid epidemic has unfolded, sociologist Shannon Monnat, an assistant professor at Syracuse University, examined the national drug mortality rates of non-Hispanic whites.

She says contrary to common belief, drug mortality rates are higher in urban areas than rural counties. However, there is wide variation.

"It is the case that some rural places in the U.S. have the very highest overdose mortality rates, but some rural places have the very lowest,” she explains. “So, it's really kind of a tale of two rural Americas."

Monnat points out higher rates of drug deaths were concentrated either in economically distressed mining communities, or those dependent on service sector jobs.

"In addition to opioid supply measures, economic distress measures really matter in explaining why some places have higher overdose rates than others," she states.

According to the Centers For Disease Control and Prevention, last year West Virginia had the nation's worst rate of deaths from prescription and synthetic opioids, such as fentanyl.

Monnat says intergenerational poverty, hard manual labor, as well as the loss of manufacturing and mining industries, have contributed to higher rates of opioid abuse in some rural communities.

"For a lot of people, those institutions of work and the family have unraveled over the past 30 years, and it's left some people with little meaning in their lives,” she states. “And drugs are one way to escape that emotional pain or a way to escape or the reality of a lack of connection or a purpose in life."

Monnat contends these economic and social factors must be taken into account when considering solutions.

"And intervention efforts have to be specifically targeted to certain regions, labor markets, and populations,” she stresses. “Otherwise, those efforts are not going to be effective."

Monnat adds that future research into health-related measures and civic engagement could help determine if some communities are at greater risk as well.


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March Madness is in full swing, and depending on where you live, you might be able to place a bet on a college basketball tournament game. Wisconsin hasn't fully embraced the movement, but experts still advise people to avoid unhealthy habits.

A 2018 U.S. Supreme Court ruling paved the way for states to decide if they want to legalize sports betting. That helped fuel the presence of online platforms where people can place wagers through their smartphones. Wisconsin limits live bets to tribal casinos. But bettors can flock to some neighboring states for online access.

Rose Blozinski, executive director of the Wisconsin Council on Problem Gambling, said they're neutral on these laws but still have concerns.

"We know that more people are going to do it, and we also know that more people are going to become addicted to gambling," she said.

Since the legalization wave, Connecticut officials havehave reported a 200% increase in calls to gambling addiction hotlines.

To protect yourself from falling into traps, prevention experts recommend only betting what you can afford. If troubling patterns emerge, they suggest things like deleting betting apps and switching to flip phones. Nearly 40 states allow some form of sports betting, but some do have restrictions for college games.

The financial impacts of problem gambling can be obvious, but Blozinski noted that compulsive gamblers also have a higher suicide rate. And with mobile betting marketed toward young adults, she said this demographic should be considered high-risk.

"They're at a time where they're high risk-takers to start, and gambling fits right in with that, especially the sports betting. It makes them feel important; if you're winning, you can brag to all your friends," she added.

She said a big problem in helping young adults falling into addiction is that Gamblers Anonymous resources are outdated in the age groups they cater to. Industry leaders note their ads come with disclosures about problem gambling and where to seek help. But prevention experts say they're not easy to understand, and called for broader funding to carry out assistance programs.


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Communities across the Commonwealth want to minimize traumatic experiences for the state's youngest residents - as a way to help stem the drug epidemic, and prevent future generations from struggling with substance-use disorders.

According to Kentucky Youth Advocates, at least one in five Kentucky kids has had at least two Adverse Childhood Experiences or 'ACEs.'

These include physical, sexual and emotional abuse, neglect, having family members with a substance-use disorder, witnessing domestic violence, and parental incarceration.

Dr. Connie White, deputy commissioner for clinical affairs with the Kentucky Department for Public Health, said research shows ACEs can increase risky behaviors and the development of chronic diseases - and even lead to a shorter lifespan.

"All of these things contribute as that child's neural pathways are developing," said White, "as they're learning how to make choices - healthy choices, unhealthy choices - as they're chronically stressed and their cortisol levels are chronically elevated."

White added that it's becoming clear that interventions promoting safe, stable environments for kids can strengthen the building blocks for healthy coping mechanisms - and reduce their likelihood of dependence on alcohol or drugs in adolescence or adulthood.

Barry Allen is president and CEO of the Gheens Foundation. It's a member of BLOOM Kentucky, a statewide coalition pushing for policy changes to prevent ACEs.

He said increasingly, communities are recognizing the correlation between addiction and childhood trauma.

"And so, a small group of us grantmakers proceeded to seek an audience with then-Attorney General Daniel Cameron," said Allen, "to plead the case to apply at least half of the opioid abatement settlement dollars - over $400 million - to apply those to prevention."

This legislative session, Bloom Kentucky says it's advocating for sustained funding for school-based mental health providers to improve access to services, for establishing a process to automatically expunge an eviction from a family's record after a reasonable amount of time, and to prohibit minors from being named in eviction filings.




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Celebrating the holiday season can be complicated for households with a loved one dealing with an addiction.

A South Dakota expert said there are steps the individual and their family can take to avoid major problems.

Matt Walz, representative for the Keystone Treatment Center, said because alcohol is often provided at holiday gatherings, it is important for the host to provide different beverage options. The person in recovery can also plan ahead by getting a sense of the best time to leave if other guests are likely to be drinking more.

Walz stressed the approach is not "one-size-fits-all," and advised avoiding rash decisions.

"Some things that families like to try to do at family gatherings, in good faith, is they try to do, you know, guilting or shaming -- or just ignoring or doing the 'ostrich,' head in the sand -- it kind of runs the gamut," Walz explained.

He pointed out you can help the person feel supported and recognize they are dealing with an issue which can improve over time. For individuals going through a 12-step recovery process, Walz recommended talking with their sponsor before a party to determine the best approach, or whether it is appropriate to attend. He noted maintaining sobriety is more important than missing a gathering.

If a person's addiction is brought up at a holiday party, Walz suggested avoiding conversations with a large group of people. He said one-on-one chats are more manageable.

"Just asking, 'Well, how's it going? How's that working for you? Is there anything I can do to help?'" Walz recommended.

Walz added praising the person in their recovery is often viewed as an effective strategy. But he noted the stress from holiday planning might also trigger someone to drink excessively. Experts recommend taking walks or other exploring other, healthy coping mechanisms to minimize stress.


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