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Carter's adoption support: Empowering families, strengthening workplaces

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Monday, July 22, 2024   

A Georgia company is showcasing the benefits of supporting workers who want to adopt children.

The Atlanta-based kids' clothing brand Carter's is gaining recognition for its efforts in helping employees expand their families.

Hannah Aarsvold, senior director of site merchandising for Carter's, is one employee who has benefited from the company's adoption support. She shared her own story of fostering and adopting her son Hayden with Carter's assistance.

"My colleagues threw the coolest adoption shower when Hayden was adopted," Aarsvold recounted. "I obviously know Carter's as my place of employment and the largest children's apparel brand in North America, but Hayden knows Carter's as the place of this awesome adoption party."

She pointed out the practical help she received, like time off to handle the logistics of becoming a parent with 24 hours' notice, and the emotional support, made a difference. Carter's was recently recognized as a top retailer for adoption support by the Dave Thomas Foundation for Adoption.

Katie Maclaga, senior director of benefits for Carter's, emphasized the importance of providing a supportive culture and reducing employee stress during the adoption and foster care process. She said the company can help with financial support, among other benefits.

"We also have an innovative benefit around providing 10 days of foster care leave when someone becomes a foster parent," Maclaga stressed. "We think that's really important too, because there's not a ton of awareness around that. But when you become a foster parent, you've got to figure out a lot of things very quickly."

Rita Soronen, president and CEO of the Dave Thomas Foundation for Adoption, explained adoption benefits ensure employees are not penalized at work for pursuing a different path to building their families. She said the benefits help the employers as well as their workers.

"It creates a competitive edge for employers among businesses with whom they're trying to attract employees," Soronen noted. "It becomes very much of an equity conversation; that we believe that, no matter how a family is formed, we're going to support the needs of our employees."

She added the Foundation provides resources for employers looking to support families, noting even modest benefits can make a big impact.

Disclosure: The Dave Thomas Foundation for Adoption contributes to our fund for reporting on Children's Issues, LGBTQIA+ Issues, Philanthropy, and Social Justice. If you would like to help support news in the public interest, click here.


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