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clickety clack... every story lays the track
clickety clack... every story lays the track  
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  The media's job is to interest the public in the public interest.  - John Dewey  


Boulder Office
3980 Broadway Suite 103 Box 139
Boulder, CO 80304
Phone: 303.448.9105
Toll free: 888.891.9416
Fax: 208.247.1830

Boise Office
1810 West State Street #420
Boise, ID 83702
Toll free: 888.891.9416
Fax: 208.247.1830


Lark Corbeil
Managing Editor

David Crandall
Business Manager

Susan Green
Development Director

Deb Courson

Skip Wood

Claire Carter
Associate Development Director

Mary Hulsebus
Executive Administator

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Public News Service

The Public News Service (PNS) provides reporting on a wide range of social, community, and environmental issues for mainstream and alternative media that amplifies progressive voices, is easy to use and has a proven track record of success. Supported by over 350 nonprofit organizations and other contributors, PNS provides radio (and, increasingly, television) with high-quality news on public issues and current affairs. In 2006, the 2,142 PNS stories aired 164,979 times on 3,721 mainstream and alternative stations across the country. (In comparison, Public Radio has just over 700 affiliates.) The average number of airings ranged from 20 to 60 stations depending on the state. In addition, about one-third of our stories were picked up by national networks and played across the country.

Why a "Public Interest" News Service?

The Public News Service was founded for two reasons:

1. Media consolidation has resulted in fewer journalists trying to do more and more work. The result is far fewer voices on the radio, and reporters now rely on material that is provided to them. In a competitive environment, the PNS is extremely effective at providing news that journalists use on a regular basis.

2. Too often, nonprofit organizations' issues don't get covered. Press releases frequently end up in the wastebasket, and press conferences eat up staff time for limited results. The Public News Service is a proven source of coverage on public interest issues, with little work on the part of non-profits.

Why Radio?

The average person listens to radio three hours a day, mostly in the car. The Public News Service produces timely news stories, ready to be plugged into a station's newsbreak. According to a recent Pew Research Center study, 41 percent of the public "listened to the radio yesterday." Unlike with newspapers and TV, when people listen to the radio they do not "scan" or "skim" looking only for their interests. Therefore, radio is an excellent medium for getting your issues across, particularly to people who are hard to reach in other ways.

How the Public News Service Works

The Public News Service is a growing network of committed journalists and long-time nonprofit staffers. With annual membership, an individual, organization or foundation can pledge support for the Public News Service with the understanding that they are helping to fund an independent news service committed to the public interest. Each membership can be earmarked for reporting on specific issue categories. Over 350 public interest organizations - from those with fully developed communications programs to all-volunteer staff - support the Public News Services through membership.