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Tribal advocates keep up legal pressure for fair political maps; 12-member jury sworn in for Trump's historic criminal trial; the importance of healthcare decision planning; and a debt dilemma: poll shows how many people wrestle with college costs.

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Civil rights activists say a court ruling could end the right to protest in three southern states, a federal judge lets January 6th lawsuits proceed against former President Trump, and police arrest dozens at a Columbia University Gaza protest.

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Rural Wyoming needs more vocational teachers to sustain its workforce pipeline, Ohio environmental advocates fear harm from a proposal to open 40-thousand forest acres to fracking and rural communities build bike trail systems to promote nature, boost the economy.

Illinois Uses Grins to Reach Uninsured Young Adults

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Wednesday, February 12, 2014   

SPRINGFIELD, Ill. - While not having medical insurance is no laughing matter, state leaders are turning to humor to reach young Illinoisans who have not yet enrolled in the health insurance marketplace.

According to Get Covered Illinois, only 14,000 of the 61,000 Illinoisans who have signed up since the end of December are ages 18 to 34. Spokeswoman Sabrina Miller said young adults make up 53 percent of the state's uninsured residents.

"This age group, what we're calling the 'Young Invincibles,' that's who we're really trying to reach right now,” she said. “And that's our big push for the deadline on March 31, is to really get more young, healthy people signed up who are going to need health insurance."

Get Covered Illinois is partnering with The Onion, a well-known news satire website, with humorous ads targeting young adults. One features a man who is forced to sell his action figures to pay for medical bills because he failed to get health coverage.

Miller said many older people who have signed up for the health insurance marketplace got their information from traditional sources such as the newspaper. But with the younger crowd, she said the approach needs to be more creative. So, Get Covered Illinois has taken to social media and the Internet.

"It's a way that we can get to them that's funny, that's engaging and that's not threatening,” she said, “and that ultimately lets them know, 'Hey this is something you really need to do, and we think this is the best way to do it.' "

The next key enrollment deadline is Saturday, the last date on which people can apply for coverage that begins March 1. The full enrollment period for the Marketplace runs through March 31.


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