Today is the start of National News Literacy Week, and according to a Minnesota expert, trust in the media remains low. But there are still plenty of reliable sources, and consumers need to know what to follow and what to avoid.

A recent Gallup poll reported than only 30% of Americans have "a great deal" of trust and confidence in the media.

Kay Beckermann, a journalism professor at Minnesota State University Moorhead, said there is concern that many people get most of their news from social media because of trust issues. She said that does not help the problem.

"And so, they might be looking at something that is not a trustworthy news source," Beckermann said. "And I think we need to be focusing on, really, helping people understand what is a legitimate news source."

She added a key way to determine if a news organization is trustworthy is by checking if the reporting often includes multiple perspectives and is not one-sided. Being able to back up a claim posted on social media with evidence is another tool. The website NewsLit.org offers tips on how to spot misinformation and other red flags.

Consumers often cite national outlets when voicing their distrust of the news media. Regionally, Beckermann said outlets around Minnesota often do a good job in holding themselves accountable. She strongly encourages readers, viewers and listeners to follow the work of local reporters.

"The Wall Street Journal is not going to tell me what is happening to me in downtown Moorhead, Minnesota, for example," she said. "But I can look at a local newspaper; I can find out what local businesses are doing. We can talk about local politics, we can talk about local events, things we need to be aware of."

As for news coverage of politics, Beckermann said the classified-documents issue surrounding the White House is a good accountability test. She said with both a Democrat and a Republican being swept up in the events, news organizations that treat the matter with the same level of objectivity, while also being able to lay out any differences, should be viewed as reliable. Beckermann added consumers need to recognize when a candidate they support is worthy of unflattering coverage.

The days of thumbing through a community newspaper are retreating into history.

A Northwestern University Medill School of Journalism 2024 report showed fewer than 5,600 newspapers are still in business and 80% are weekly publications. The data also found the Illinois counties of Hamilton, Wayne, Franklin, Jefferson, Perry and Saline have only one newspaper each. Four others have none.

Fewer publications mean more news deserts, which are communities without regular access to information.

Zachery Metzger, director of the State of Local News project at Northwestern, said news access nationwide will vary.

"I think that the crisis within newspapers, traditional print newspapers, is going to continue to deepen," Metzger observed. "A lot of those are going to continue to disappear. I think that the crisis of local news and the loss of news is not limited to rural areas."

Metzger pointed out few news options remain beyond nationally syndicated TV news from understaffed, overworked stations with limited coverage. He noted social media chat groups like Facebook are platforms which "amplify misinformation and disinformation." According to the study, people living in news deserts tend to be older and less educated, and 16% live below the poverty line.

Several locally-based independent news ventures have started in the last few years to broaden access to underserved communities. Metzger reported since 2019, 95% of philanthropic donations to the outlets have focused on heavily concentrated and centralized urban metro areas.

"That doesn't mean that they're not producing a really valuable resource for people within those areas but those areas have the most news already," Metzger stressed. "While these new startups are providing really great services, they're often not addressing the needs of people in smaller, more rural or less affluent communities."

Metzger believes the existence of for-profit and nonprofit news outlets "is always going to be a good thing." He added there are still some smaller papers doing good work and neighborhoods are engaged in keeping their local news sources active. He thinks local newsrooms need state legislative action, greater philanthropic diversity and donations to survive.


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Wisconsin has lost almost one in five of its newspapers in the past year. The state of newspapers has been dismal for years, and the 2024 figures are grim.

This year alone, 130 newspapers nationwide shut down, according to a report by the Medill School of Journalism at Northwestern University. But amid an increasing climate of misinformation and media distrust among some Americans, the news outlets they say they trust the most are community newspapers.

In this polarized climate, Professor Robert Asen at the University of Wisconsin at Madison believes where people choose to get their news matters.

"It seems less and less that we're willing - or able - to see things that we may share in common," Asen said, "and that's exacerbated by a media ecosystem where we're not even getting the same information - where we're not even sharing the same basic set of facts."

In the survey, 74% of Americans believe not having a local newspaper would seriously impact their community. Yet more than half of all counties in the United States have just one local news outlet - or none at all. Bayfield, Wisconsin's northernmost county, has no news outlets, while 22 other counties have only one.

Asen said the rise in social media as an information source, and options such as podcasts and talk radio shows, have greatly affected how people choose to get their news - which also plays a role in how accurate it is. A recent review of radio talk shows in Wisconsin found those with the largest audiences and the most advertising are led by conservative hosts who aired the most misinformation.

"When you look at public discourse and you look at public figures, and you see examples of a disregard for truth - or disregard for verifying stories, or disregard for fair and accurate representations - I think that those practices encourage more of the same practice," Asen observed.

In the Wisconsin Legislature, Democrats proposed a package of bills earlier this year aimed at strengthening local journalism and its workforce, including one that would offer a tax credit for local newspaper subscriptions. But it didn't pass in the state Senate.



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President-elect Donald Trump's choice of Brendan Carr to lead the Federal Communications Commission is raising red flags among groups that advocate for a free press and consumer protections.

Carr is currently the top Republican on the Federal Communications Commission.

Craig Aaron, president of Free Press, a national public interest group that acts as an FCC watchdog, said Carr has already refused to condemn Mr. Trump's calls to pull the broadcast license of the ABC television network.

"That should be an easy question for an FCC chair to answer: Are you going to go after ABC's broadcast license because they fact-checked the debate? The correct answer is, 'No, that's ridiculous,'" Aaron stressed. "And what Brendan Carr essentially said testifying in Congress was, 'Well, I'd have to look at it.' That's not the answer you want."

The FCC regulates radio, television and cable communications, so its decisions have big implications for Californians, and all Americans. Carr also wrote the Project 2025 chapter on media issues, saying the FCC should rein in big tech, promote national security and emphasize prosperity and FCC accountability. Under President Joe Biden, the FCC has strengthened consumer protections and approved net neutrality rules.

Aaron worries protections will go out the window and fears the FCC will change the rules to allow mega-mergers of media companies.

"If you just allow the cronies of the administration to buy up these local TV stations, networks, infrastructure, then that's another way you can take control," Aaron contended. "And Brendan Carr's never met a media merger he didn't like."

The position of FCC chair does not require Senate confirmation, so Carr is likely to be appointed. However, any future vacancies would require Senate approval.


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