By Ilana Newman for The Daily Yonder.
Broadcast version by Eric Galatas for Colorado News Connection for the Public News Service/Daily Yonder Collaboration

In Colorado, a new online database hopes to bring attention and collaboration to rural businesses, primarily those in the outdoor industry.

Rural is Rad was started by Kelly Mazanti, TJ Smith, and Robin Hall, who all own small businesses based in rural Colorado. They discovered a shared interest and mutual frustration over growing businesses in rural communities. 

The group met during West Slope Startup Week, a conference that brings together startups based in the rural Western Slope of Colorado for a week of networking, lectures, and discussions. They wanted to build something that would continue to bring together rural brands in the outdoor industry and create a space where customers could find these brands in one place.

“We have to support each other because I have found that the people who live in these [rural] places are the most courageous and creative people that I’ve ever met,” Mazanti said in a Daily Yonder interview.

Mazanti runs Buttnski, an apparel brand based in Summit County, Colorado. She sees her role as a business owner in the community as a way to support economic development in a rural county and contribute to a thriving community. 

“As a founder, my goal is to build this headquarters of operation for Buttnski in Summit County so that we can employ people and contribute to economic development and become not only an industry hub in our community but also a place where we can help develop how this community grows,” she said.

Rural counties with outdoor recreation opportunities can attract more residents who have more money than non-recreational rural counties. However, recreational economies also tend to have lower wages and can drive up housing prices in a community, which pushes lower-income people to other areas. 

Mazanti hopes that Rural is Rad can connect rural business owners and communities to help solve challenges like this.

It can be harder for small brands and businesses in rural communities to gain traction. Rural small business owners struggle with the lack of access to financing, broadband speeds, and increasing cost of doing business. 

The Rural is Rad database hopes to address this by bringing rural brands to a larger audience outside of their home communities. 

Colorado has a plethora of opportunities for rural businesses through their Rural Opportunity Office including the Regional Resiliency & Recovery Roadmaps Program, the Rural Data Dashboard, and the Rural Technical Assistance Program. 

“I think if I was trying to do this in any other state, I wouldn’t have this kind of support or the type of resources and community around me,” Mazanti said. 

She sees collaborations with everyone from the statewide governmental organizations to nonprofits like Startup Colorado to small-town chambers of commerce as vital for the success of the Rural is Rad movement. “Colorado is an example, and it’s a great place to start this kind of a movement.”

Rural is Rad plans to host events and workshops for business owners. The second Rural is Rad week is scheduled to start on Small Business Saturday (November 30th, 2024). This week will highlight rural brands and offer consumers a way to support rural small businesses during the holiday shopping season.

“We can utilize that directory year-round to point people toward these to discover new brands. But then during Rural is Rad shopping week, which happens once a year, that can be an opportunity to further promote these smaller, more unique brands and founders that people may never have heard about,” Mazanti said. 

Currently, Rural is Rad’s database features 17 brands from jewelry makers to backcountry bathroom kits to campgrounds. Brands and service providers can join Rural is Rad by filling out a survey on the website.

Mazanti hopes to expand the database to eventually include all of rural America.


Ilana Newman wrote this article for The Daily Yonder.


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A new program aims to ensure rural Mainers can take full advantage of expanding high-speed internet service.

Grant applications open this week for nonprofits, tribal entities and others to train underserved communities in technical skills and online safety.

Maggie Drummond-Bahl, senior director of digital equity and partnerships for the Maine Connectivity Authority, said the funds are directed at those most affected by the so-called 'digital divide,' including older Mainers, veterans and people with disabilities.

"We know the needs are pretty significant," Drummond-Bahl acknowledged. "This is really a down payment in starting to address some of those needs."

Drummond-Bahl pointed out the goal is to fund the agencies and organizations already connected and working to improve their communities. Maine has been awarded nearly $6 million to implement its Digital Equity Plan, which includes expanding broadband service and ensuring its affordability. Roughly 5% of rural areas in Maine still struggle with slow or unreliable internet.

The Maine Connectivity Authority aims to secure at least 25,000 donated devices for refurbishment, including laptops and tablets. Part of the new funding will be used to promote a statewide campaign to encourage businesses and organizations to contribute. Drummond-Bahl noted previous surveys revealed many Mainers are not confident in their digital skills but can learn to better use these devices in a familiar setting.

"If you're an older adult and you are already connected to your local Area Agency on Aging or another partner like that, it is a real benefit to have a digital skills training with an organization you're comfortable and already connected to," Drummond-Bahl emphasized.

Drummond-Bahl explained the campaign to recycle and reuse devices feeds into the state's environmental and climate goals to reduce waste and greenhouse gas emissions. She added funds will also help develop a new online tool to help people locate community resources and the digital skills training they need.


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By the end of June, students in seven very remote rural New Mexico school districts will get access to high-speed home internet through a state grant program.

The "Student Connect" program was established by the legislature in 2021.

Mike Curtis, public relations coordinator for New Mexico's Office of Broadband Access and Expansion, said the disparity in students with and without internet to complete homework was a source of frustration during the pandemic.

"A lot of kids who live in rural areas, while they get internet at schools, once they get home or in other parts of their communities, there's no internet," Curtis explained.

Curtis pointed out statewide, $70 million has been designated to expand broadband in unserved and underserved areas and all projects are scheduled for completion by June 30.

Curtis noted $56 million has been awarded through the Connect New Mexico Fund so far and the recent award is from a subprogram created specifically to help students. He emphasized the new broadband infrastructure will connect more than 4,600 homes, businesses, farms and other locations.

"It's an assistance program. It's not a merit program, so they're not competing with any other entities," Curtis stressed. "They apply for the money and then, within six months they'll be getting service. And they also get three years of free internet if they apply."

He said the money will go toward building towers, installing fixed wireless service and providing receivers to homes.


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Several rural communities across North Dakota are strategizing how to slow the pace of local grocery stores shutting down.

Some are making use of state grant money to aid their efforts, but challenges remain.

In North Dakota's Walsh County, the Rural Access Distribution Cooperative has been on the leading edge of establishing local grocery store co-ops, where a handful of smaller shops buy items in bulk together.

The initiative was eventually awarded a state grant to buy a bigger truck and van, making supply deliveries more manageable.

Cooperative President Alexander Bata said they continue to see progress with increased sales, and better options for area residents.

"So, there's less waste, less cost," said Bata, "and we've significantly improved the quality of food."

However, other elements of the initiative still face hurdles.

That includes utilizing food lockers, where customers can buy their food online and pick it up when they choose. But Bata said they haven't been able to make the technology work.

In 2023, the Legislature approved $1 million for interested communities to sustain grocery service in smaller towns with limited access.

The town of Milnor, with a population of around 600, was one of the early grantees - and used its money for a feasibility study.

Milnor's Community Economic Development Coordinator Carol Peterson said those findings were clear - their lone grocery store needs more storage space to stay afloat.

"It makes it very hard," said Peterson, "to order in enough product to service the community."

That limits the store from keeping prices lower.

Peterson said she worries more customers will then look at far away options, taking their tax dollars with them. While local leaders did get a read on what's needed, they haven't been able to secure additional funding for the next phase.

A key legislative sponsor of the pilot grant program says there's interest in extending it next session, but she's still gathering feedback.


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