Main Street businesses in South Dakota are playing what some describe as a "scramble game" in the fast-changing and challenging U.S. economy. As business owners keep an eye on new tariffs, they hope customers stay loyal.

Economists said the latest tariffs announced by President Donald Trump could lead to higher costs for products like electronics, clothing and food. Coffee is one of the popular items poised to become more expensive.

Deanna Muellenberg, who owns The Purple Pigeon Coffeehouse in Chamberlain, said she has not weighed all the details yet from last week's announcement but noted coffee prices for her have already increased by 40% since opening last year.

"I want to keep prices affordable for people that live in these small towns," Muellenberg explained. "But in order to be able to keep the doors open too, I might have to increase my costs."

So far, she has had to resort to a small price hike, with other popular sellers helping offset budget headaches tied to coffee supplies. The Federal Reserve Chair warned the new tariffs could lead to higher inflation again. Muellenberg recommended when locals do have a little extra to spend, they should keep small businesses in mind over corporate chains, because it benefits the town.

Nathan Sanderson, executive director of the South Dakota Retailers Association, acknowledged President Trump's argument about the need to "reset" the global trade market to establish fairness. But he does agree with other business voices an even bumpier road lies ahead.

Sanderson said with uncertainty almost a constant, policymakers need to set a tone emphasizing buying local.

"(Small) businesses are absolutely the heartbeat of rural communities," Sanderson stressed. "They are the entities that are supporting the local baseball team or the FFA chapter, or the dance troupe or what have you."

Outside of tariffs, Sanderson noted Main Street economies are seeing older business owners nearing retirement without enough younger generations to take over. According to federal data, South Dakota is home to nearly 90,000 small businesses.


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It is not just the weather or commodity prices farmers have to worry about. Many rural communities struggle to keep their roads and bridges in good shape, making farming life even harder and now, North Dakota is trying to correct the issue.

This year, state lawmakers have expanded eligibility for agriculture infrastructure grants awarded to towns with populations under 1,500.

Rob Schmidt, chairman of the Olivier County Commission and a rancher in Hensler, said it is welcome news because some local roads have self-imposed speed limits of 25 miles an hour because of the shape they are in, citing the effects from heavy truck traffic linked to a nearby refinery and an ethanol plant.

"Basically, there's no local money to fix that wear," Schmidt explained. "Any money that would come from the state would certainly be appreciated to help remedy that."

Schmidt, also a member of the North Dakota Farmers Union, is hopeful some jurisdictions in his part of the state are able to take advantage of the changes. Oliver County's total population is around 2,000, with the biggest town home to 500 people. The grant program was established in 2023.

Schmidt noted rebuilding roads and bridges could join other quality-of-life benchmarks his county is trying to highlight in the long-standing push to attract residents.

"We've got a very nice school here and we've got all the infrastructure in place in town to be thriving a lot more than we are," Schmidt emphasized.

He acknowledged even when a smaller town makes infrastructure improvements and attracts more industry, it does not always result in bigger population numbers. He said they have had issues in the past where people might take a new job in the area but still commute from elsewhere.

Rep. Susie Lee, D-Nev., said AM radio is essential to keeping Nevadans informed, especially in emergency situations, which is why she is one of many supporting the bipartisan AM Radio for Every Vehicle Act.

The legislation, which is under consideration in Congress, would require all new cars to maintain AM radio technology despite many having made the switch to now using satellite or internet services in their cars.

Lee said while AM radio does have a sense of nostalgia associated with it, it is also about ensuring people do not lose access to essential information, such as through the National Public Warning System.

"It plays such a vital role in our emergency infrastructure," Lee emphasized. "This country is moving towards digitalizing everything but ultimately there are instances where cell coverage goes out, where things go out, and having AM radios in cars is incredibly important."

Opponents of the bill feel mandating AM radio in all new cars without addressing the radio royalty issue for sound recordings is counterintuitive. Current U.S. copyright law does not provide artists with royalties when recordings are broadcast on AM and FM radio as it does on digital streaming services, which is why calls are being made to also consider the American Music Fairness Act.

Lee noted AM radio is highly important to rural and agricultural communities, relying on the service for things such as weather updates and other necessary information and Lee added they are not the only ones.

"We all know that cybersecurity is a key issue that we are dealing with, especially in an urban center like Las Vegas," Lee pointed out. "Making sure you have sort of that stalwart in cars that can be uninterrupted is really important."

Lee stressed it is not just about having what she calls "outgoing" sources of information, but also "incoming" information provided by people about what is happening on the ground. She added it was true during the 2017 Route 91 Harvest music festival mass shooting, which left 60 people dead and many others wounded.


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Ohioans were among dozens of rural leaders who gathered in Iowa this month, urging lawmakers to protect public education, small businesses, and working families.

They said policies gutting local resources are destabilizing schools and harming rural communities.

Melissa Cropper, president of the Ohio Federation of Teachers, said the effects of disinvestment hit rural communities harder, where losing just one school or hospital can have outsized consequences.

"All these institutions that we rely on have an even more significant impact in rural areas because of lack of options," Cropper explained. "When a rural hospital closes down, it creates a great hardship. When voucher money goes to private schools, it has more of an impact because they don't actually have private schools to attend."

Some lawmakers argued closure mandates hold schools accountable and push for improved performance. Others said more investment is needed in wraparound services, early learning and fair funding.

Michael Chameides, policy director at the Rural Democracy Initiative, said Ohio is not alone. Rural communities across the country are pushing back against policies favoring the ultra-wealthy while essential services are underfunded.

"There's just been so much chaos with the federal government as it takes a chain saw to these valuable programs that support working families and small businesses," Chameides observed. "We really should be going the opposite direction."

Participants in the 2025 Rural Policy Action Summit said the path forward includes listening to local leaders, funding community schools, and protecting labor rights. They want lawmakers to strengthen, not sideline, the people and places keeping rural Ohio running.