Creative Communications, Inc.
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Boulder Office
3980 Broadway Suite 103 Box 139
Boulder, CO 80304
Phone: 303.448.9105
Toll free: 888.891.9416
Fax: 208.247.1830

Boise Office
1810 West State Street #420
Boise, ID 83702
Toll free: 888.891.9416
Fax: 208.247.1830


Lark Corbeil
Managing Editor

David Crandall
Business Manager

Susan Green
Development Director

Deb Courson

Skip Wood

Claire Carter
Associate Development Director

Mary Hulsebus
Executive Administator

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  Media Consolidation

For the most part, a very few corporations control the information in most magazines, newspapers, television, radio and on the Internet. Between 40 and 70 percent of that information is generated from news releases and PR-material from better-funded companies and organizations. In this climate, perhaps it won't surprise you that in the 2004 U.S. Presidential election, 25% of 18 – 35 year olds got their news from John Stewart’s “The Daily Show” and “Saturday Night Live”.

While we appreciate Jon Stewart's many talents, he can't be expected to do all the heavy lifting. PNS believes mainstream media today (with a few notable exceptions) seems frenzied and not as thoughtful as it could be. Many journalists find it difficult, if not impossible, to achieve the quality of in-depth reporting to which they aspire. And PNS believes the ultimate casualty is a spirited, informed public debate about a wide variety of issues.

Further, since the Telecom Act of 1996 deregulated the radio industry, an estimated 10,000 radio-related jobs alone have been lost, and the Federal Communications Commission is poised for even more deregulation of television and cable. It is likely that the prohibition against owning television stations as well as newspapers will be struck down, thus clearing the way for mega-media players to control the major news outlets in many markets. These trends - fewer employees, and greater syndication of programming between fewer media conglomerates - means a more "homogeneous" news product, with less depth and fewer meaningful local or regional angles. For the latest news on deregulation, visit or

Increased Concentration of Media Ownership

The approximate number of companies that controlled more than half of all media:

1983 - 50
86 - 29
93 - 20
02 - 9
04 - 5*
* (Disney, Viacom, AOL-Time Warner, GE, and News Corporation.(source: Ben Bagdikian and Eric Boehlert, Salon)

Changing Media Factoids:

  • Estimated 10,000 radio-related jobs lost since Telecom Act in 1996 ("It's the Media, Stupid" by John Nichols and Robert W. McChesney).
  • 1,100 fewer station owners in same time period (Nichols, McChesney).
  • Revenues in the PR business doubled since 1997, with greatest growth in health care and technology. (Associated Press).
  • Between 40 and 70 percent of today's mainstream news is generated from press releases and PR-material. ("Taking the Risk out of Democracy" by Alex Carey).
  • As part of a 20-year strategy, conservative foundations gave $300 million between 1992 and 1994 to advocacy organizations, media groups and think tanks such as the Heritage Foundation, Cato Institute, and American Enterprise Institute to promote two core values: faith in the free market to solve any problem, and favoring the smallest possible government. (Sally Covington, Moving a Public Policy Agenda: The Strategic Philanthropy of Conservative Foundations).
  • Topics loosely related to corporate power make up only 4 percent of the discussion topics on top network talk shows. Nearly totally excluded are newsmaker guests from the ranks of labor, environmental, consumer, anti-corporate globalization or other public interest groups. (See Website:
  • In the 2004 U.S. Presidential election, 25% of 18 – 35 year olds got their news from John Stewart’s “The Daily Show” and “Saturday Night Live” (AC Nielson and Company).