By Ramona Schindelheim for WorkingNation.
Broadcast version by Danielle Smith for Keystone State News Connection reporting for the WorkingNation-Public News Service Collaboration

It is probably safe to say that when most people think of Goodwill®, they think of the more than 3,300 donation centers and thrift stores spread across the U.S. and Canada. But, the nonprofit is so much more.

In fact, Goodwill may be the best-kept workforce development secret in America, with more than 350,000 people finding a job through Goodwill's career counseling, résumé prep services, and skills training.

"Our entire history is about a mission of helping people flourish in life, helping them thrive. The 'why' for us is helping people reach their potential, often through learning and the power of work," explains Steven C. Preston, president and CEO of Goodwill Industries International.

And thanks to a partnership with some of the biggest names in tech, more than 1.5 million people have upgraded their digital and tech skills through the Goodwill Digital Career Accelerator^® (GDCA), a training program designed in partnership with Google and made possible by funding from Google.org.

To date, Google.org has supported the training program with over $29 million in cash and ad grants and 1,000 Googler volunteers who have taught classes for people employed and served by Goodwill, have helped conduct research, and co-developed resources and tools, explains Google.

Google.org Fellows - Google employees who specialize in marketing, user experience design, program management and more - also worked with the Goodwill team on a pro bono basis for six months to help research and redesign www.goodwill.org to work better for job seekers and career advancers.

Partnering to Advance Tech Careers

More than 80% of the people who come to Goodwill for work-related services have a high school diploma or less and range in age from their teens to in their 80s. Most have low-to-moderate income, and some have no income at all.

The Goodwill Digital Career Accelerator prepares job seekers and career advancers for for entry- and mid-level occupations. No degree and no experience required. Some of the learners need to learn keyboarding, English, and math before they can benefit from digital skills training and earn career certificates.

The program meets learners where they are at, offering many levels of hands-on training, from basic digital awareness and navigation through training for Google Career Certificates. Those employer-vetted certificates equip people with job-ready skills for in-demand entry-level careers in fields like data analytics, IT, and, most-recently, cybersecurity.

Interested? Here is What You Need to Know About the Goodwill Digital Career Accelerator

We asked Goodwill and Google to answer these essential questions about the Goodwill Digital Career Accelerator program, which is hosted on the Coursera platform.

What does it cost?

"Thanks to scholarships and funding from Google.org and other partners, digital skills training is available at no cost to learners at most Goodwills."

How much time does it take?

"The time a digital skills training course takes depends of what is being learned. To learn to set up and use email - an essential skill for a job search - may take only an hour or two. Learning to use Google suite may take a few hours over the course of a week. Earning a Google Career Certificate may take three to six months (though some highly motivated and disciplined learners have completed them in a few weeks)."

Is the program in-person or online?

"Many of the people who use Goodwill to build their digital skills begin their learning in-person until they are comfortable enough to learn at their own pace on their own time. The strongest models for training involve a blended approach where Goodwill organizations convene training groups in-person and integrate online learning. Providing additional supports beyond the training setting, such as regular career navigation check-in meetings, helps learners stay on track with training progress."

Once completing the program, do you get an employer-vetted certificate?

"Some learners earn Google Career Certificates through Goodwill. The Google Career Certificates are an industry-recognized credential valued by a wide array of employers. Built by experts at Google and vetted by employers in the program's Employer Consortium, the certificates teach skills employers are looking for. The employer consortium includes over 150 companies including Accenture, Walmart, Verizon, and Google that are looking to hire workers in the certificate fields."

The Power to Change Lives

"It's so important for us to realize that digital skills have become the price of entry for many jobs in our country. Digitization has so infused our workforce that the need for those skills is ubiquitous," says Goodwill CEO Preston.

"Google believes the opportunities created by technology should truly be available to everyone, regardless of their zip code, education level, or background. We're proud to continue our support for Goodwill, advancing our shared commitment to help all Americans access digital skills training in their local communities," says Hector Mujica, head of Economic Opportunity for the Americas for Google.org.

He tells us, "To date, we've helped over 357,000 people connect with new jobs and increase their economic opportunities by offering programs including the Google Career Certificates. Through our collaboration, we're excited to help more people improve their lives and livelihoods for years to come."

Preston sums the partnership up this way. "I believe strongly in the power of human potential. Helping people tap into that potential is not only transformative to them, but it's transformative to our communities. It's transformative to our culture."


Ramona Schindelheim wrote this article for WorkingNation.

Support for this reporting was provided by Lumina Foundation.


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Minnesota is moving closer to ensure all workers are eligible for the state's minimum wage of $10.85 an hour.

The Legislature has been taking action on a labor policy bill which includes a provision to essentially do away with minimum-wage carveouts. If passed, certain groups of workers, such as those hired by small businesses and employees 18 and younger, would no longer have to settle for the lower wage of $8.85 an hour.

Sen. Jennifer McEwen, DFL-Duluth, defended the changes during a Senate floor debate.

"Our businesses in Minnesota are prepared to have a good quality of life for the people in their businesses," McEwen stated.

Republican senators argued the state is creating a burdensome environment for small businesses. The provision in a larger bill also raises the cap on annual wage adjustments tied to inflation from 2.5% to 5%. The omnibus bill cleared its final legislative hurdle Wednesday and now goes to the governor.

Some GOP senators said they acknowledged higher consumer costs are making life hard for low-wage workers.

Sen. Gene Dornink, R-Brownsdale, worried about the tone being set for small businesses.

"Unfortunately, some of the mandates that we've continued to pass over these last few years have made it so businesses are getting discouraged," Dornink contended.

Democrats countered their approach is not about mandates but rather boosting the dignity of workers propping up the state's economy. As for other provisions within the labor bill, there are new requirements for salary transparency in job postings, as well as child labor protections.


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North Dakota is in the top half of states for average weekly grocery bills and a new national report detailed how consumer debt is bridging the gap for households having a hard time covering food expenses.

Policy experts said grocery price increases have outpaced overall inflation. Findings from the Urban Institute showed in 2023, 60% of adults reported their families used credit cards to buy groceries and 7% were not able to make minimum monthly payments on the charges. Nearly one in five dipped into savings to maintain their food supplies.

Kassandra Martinchek, senior research associate at the Urban Institute, said the report reflects the financial strain some people are feeling.

"Some families are really struggling to even meet their basic needs and are taking riskier financial strategies that could leave them less capable to cope with a future financial shot," Martinchek observed. "Something like losing their job."

For those taking advantage of Buy Now, Pay Later options for groceries, 37% reported missing payments on loans. A separate report earlier this year found North Dakota is just below the national average for grocery expenses. However, it is still 23rd highest in the nation, sitting above neighboring states.

Even if food prices start to come down, Martinchek emphasized missed debt payments during the price hikes could have lasting effects.

"They could have constrained access to affordable credit options and struggle to take advantage of different wealth building opportunities," Martinchek explained.

She added it is especially the case for historically disadvantaged households. The report suggested policymakers strengthen social safety nets to help these families as pandemic aid expires. But increasing payments under programs like the Supplemental Nutrition Assistance Program might be hard in a divided Congress. Another recommendation called for bolstering credit counseling and debt management services.


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It's graduation season, and in Minnesota, it's not just high schools and universities sending off waves of students. Organizers say they're seeing a lot of people complete apprenticeship training for careers in the construction trades.

Building Strong Communities is a statewide apprenticeship program that prepares future construction workers over a 12-week period. At its spring graduation at North Hennepin Community College, 105 men and women received their certificates.

Rick Martagon, executive director of Building Strong Communities, said that's up 41% from last year, which coincides with a growth in a more diverse group of apprentices, including older students.

"And a lot of people are making a career change as adults who have been in the workforce for quite a while. And they're interested in doing something else, and they look at the opportunities within the building construction trades and are making that change," he explained.

He thinks there's been a more intentional effort to recruit the next generation of workers in the trades, who might have concerns that the work is harder or not as lucrative as technology jobs. Martagon said starting wages are strong and earned credentials can be used all over the country. National forecasts show an overwhelming need for skilled trade workers with the renewed push for housing construction.

Analysts say the industry needs to move even faster with recruitment, as many construction workers retire. Martagon says the good news is, demand is strong for solid-paying jobs, making their outreach a little easier.

"We're in a good place right now as we see growth in retirements and a good economy, investment in infrastructure," Martagon continued.

Federal programs, like the Bipartisan Infrastructure Law and the Inflation Reduction Act, are spurring projects, including construction related to clean energy. Building Strong Communities is supported by unions around Minnesota and state grants. Leaders say a strong component is that it starts with virtual classes before hands-on training, and participants are given a true sense of what it's like to perform this work - helping them decide whether to continue.


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