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Three US Marshal task force officers killed in NC shootout; MA municipalities aim to lower the voting age for local elections; breaking barriers for health equity with nutritional strategies; "Product of USA" label for meat items could carry more weight under the new rule.

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Big Pharma uses political rhetoric's in a fight over healthcare access. Gun control group Mothers Demand Action calls for student safety in public schools. Campus protests against the Gaza war continue, and US journalists decry the targeting of reporters there.

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More rural working-age people are dying young compared to their urban counterparts, the internet was a lifesaver for rural students during the pandemic but the connection has been broken for many, and conservationists believe a new rule governing public lands will protect them for future generations.

Museums Betting on “Free Samples” to Lure Arts and Culture Visitors

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Wednesday, February 25, 2009   

Phoenix, AZ – There's something new to check out at the local library branch in the Phoenix metropolitan area - a family pass to a museum or other cultural destination. It's a collective effort to develop new audiences for the arts and culture.

Mark Patel of the Phoenix Art Museum says the "Culture Pass" program starts in April.

"You could, for example, check out a book on Monet, and at the same time check out an admission pass that was valid for up to a week to take you and your family to go see Monet at the art museum."

The program includes libraries in Phoenix, Glendale, Scottsdale, Mesa, Tempe and Chandler. Each library will have five passes apiece for virtually every major cultural attraction in greater Phoenix, such as the Heard Museum, the Phoenix Zoo, Mesa Art Center and the Children's Museum.

In addition to free admission, Patel says, each attraction will offer Culture Pass users a special bonus. At the Art Museum, it'll be a substantial discount on a membership.

"Some institutions will offer discounts to their museum store. Others will offer some discounts to their restaurant for lunch."

Patel says Culture Pass is modeled on a Minneapolis program that was used by hundreds of thousands of people in its very first year.

He expects the program to raise the profile of Phoenix-area cultural resources.

"We're just trying to sort of break down that perception that there's no culture here in town. It's trying to break down that perception that some of these institutions are expensive to visit."

Patel says the program is especially timely in the current bad economy because it removes the barrier of cost for potential visitors.



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