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Fifty-Plus Crowd Boosts Nevada Convention Biz

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Monday, October 5, 2009   

LAS VEGAS - The recession has made its mark on Las Vegas convention business, with attendance down and many events using less space. However, this month a convention keyed to the over-50 crowd is giving reason for hope.

AARP is holding its annual convention in Vegas, and vice president of events CB Wismar says advance bookings indicate this year's convention will draw more than last year's, which was held in the nation's capitol. In fact, he says, Nevada tourism officials already have an economic impact forecast based on the expected 25,000 AARP visitors.

"We have folks that are in hotel rooms, they eat lots of food, they take lots of rides in cabs and on buses. The Nevada state impact, as they see it, will be - in non-gaming revenue - just under $40 million."

The convention also is taking note of Nevada's double-digit unemployment rate by offering a Career Center where 10 companies will be on-site taking job applications. Local residents are invited to attend the convention: Admission is $25 for AARP members and $35 for non-members.

More than 300 vendors have booked more than 360,000 square feet of exhibit space to offer everything from health products to finance management. Wismar says the vendors recognize that the 50-plus crowd is a good bet in today's economy.

"The impact they make on the economy is something we can't overlook. Sixty percent of the money being spent is being spent by people 50 and over; they see a value, they see something that is very appealing to them - Las Vegas is a big draw."

Al Roker, Martina Navra Navratilova and Maya Angelou are among the celebrities in town for the "Vegas at 50 Plus" AARP Convention, which opens October 22. Gloria Estafan and Faith Hill will be in concert during the convention and a dance party will feature the Duke Ellington Orchestra, the Tito Puente, Jr. Orchestra and Kool & The Gang.




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