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Three US Marshal task force officers killed in NC shootout; MA municipalities aim to lower the voting age for local elections; breaking barriers for health equity with nutritional strategies; "Product of USA" label for meat items could carry more weight under the new rule.

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Big Pharma uses red meat rhetoric in a fight over drug costs. A school shooting mother opposes guns for teachers. Campus protests against the Gaza war continue, and activists decry the killing of reporters there.

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More rural working-age people are dying young compared to their urban counterparts, the internet was a lifesaver for rural students during the pandemic but the connection has been broken for many, and conservationists believe a new rule governing public lands will protect them for future generations.

Disney Junk Food Ban – A Dream Come True?

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Tuesday, June 12, 2012   

DENVER - Madison Avenue got a wake-up call when the Walt Disney Company announced it will ban junk food advertising on its children's programs and networks. The Disney action is being praised, by First Lady Michelle Obama among others, but some people are suggesting much more needs to be done, and asking whether voluntary initiatives by corporations go far enough.

Makani Themba, who directs the group Communities Creating Healthy Environments, welcomes the move by Disney, but retains some skepticism.

"Disney did not say they were going to stop marketing to kids, but they said they were going to stop marketing junk food to kids. And I think that there are still some things to watch and to monitor about, "Well, what does that mean and what kinds of food and how do we even understand what are healthy foods?' Because I think there's a lot of debate about that."

Themba says Michelle Obama's efforts are laudable, but it's time for policy-makers and government to play a stronger role in children's nutritional issues.

She says the Disney junk food ban underscores the enormous power of media.

"The most important thing about this is that Disney is admitting what communities have known forever, and that is: Junk food marketing is bad for kids; it's unhealthy and companies should stop it."

Themba says Michelle Obama is already one of the most successful First Ladies in using the "bully pulpit" of the White House to effect social change.

"Of course, she can't do it alone. And government and policymakers have to step up and play the role that they need to play to protect our kids."

Other broadcasters, including the Cartoon Network and Nickelodeon, restrict the marketing use of their characters to foods that meet specific nutritional guidelines. In Nickelodeon's case, they use standards developed by the food industry. Disney says its standards will follow federal recommendations.




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