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Breast Cancer Fight Turns from Pink to Blue in Wyoming

PHOTO: "Debbie" and her family. She's fighting breast cancer and is featured in this year's campaign.
PHOTO: "Debbie" and her family. She's fighting breast cancer and is featured in this year's campaign.
September 13, 2012

CHEYENNE, Wyo. - The fight against breast cancer in Wyoming is turning from pink to blue.

The Lee National Denim Day fundraiser set for next month allows employees to donate $5 or more and, in exchange, they can wear blue jeans to work on Oct. 1.

Several teams are gathering pledges in Wyoming, but more are needed. Laurie Rappa, a corporate relations specialist at the American Cancer Society, says each team has a fundraising goal.

"You can register a team, and when you do that, you will receive a tool kit, a step-by-step guide, a poster, donation forms and envelopes, and some pink-ribbon pins that you can use."

Teams can register at DenimDay.com. Rappa says the overall goal this year is $3.5 million.

"The proceeds this year are all benefiting the American Cancer Society and going to support breast cancer research, as well as community-based screening programs, as well as lodging services provided by the American Cancer Society."

For those who get to wear jeans to work regularly, donations still are accepted.

Since its inception in 1996, Lee National Denim Day participants have raised more than $86 million for the battle. One in eight women will be diagnosed with breast cancer in her lifetime.

More information is online at denimday.com.

Deborah Courson Smith/Deb Courson Smith, Public News Service - WY