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Post-presidential debate poll shows a shift in WI; Teamsters won't endorse in presidential race after releasing internal polling showing most members support Trump; IL energy jobs growth is strong but lacks female workers; Pregnant, Black Coloradans twice as likely to die than the overall population.

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The Teamsters choose not to endorse a presidential candidate, county officials in Texas fight back against state moves to limit voter registration efforts, and the FBI investigate suspicious packages sent to elections offices in at least 17 states.

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A USDA report shows a widening gap in rural versus urban health, a North Carolina county remains divided over a LGBTQ library display, and Minnesota Gov. Tim Walz' policies are spotlighted after his elevation to the Democratic presidential ticket.

More Tennessee Consumers Considering Company Mission

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Monday, September 29, 2014   

NASHVILLE, Tenn. - It might not be enough to make a good product and practice a solid business strategy these days. Consumers want their companies to be good for people and the planet, too.

A Nielsen survey found that 55 percent of consumers are willing to pay more for products and services from companies committed to social responsibility. Kevin Paul Scott, owner of the brand consulting firm ADDO Worldwide, said there are demographic considerations, too.

"Especially as you look at a younger audience, the millennial age group," he said, "they are choosing companies to do business with the way that previous generations chose charities."

In the past, Scott said, showing loyalty to a company had to do with demonstrating who we are, but now an increasing number of consumers want to share what they're about.

"Now it's not just a status symbol," he said, "but by wearing this brand, or doing business with this company, I'm telling other people what I value."

Scott cited ways to judge a company on its corporate "citizenship." Among them is to see if it is certified as a "B Corp." (Benefit Corporation). That designation assures consumers that a company maintains corporate accountability. There are 450 certified Benefit Corporations in the world, and in Tennessee they include Good.Must.Grow and Mountain Challenge.

The Nielsen study is online at nielsen.com. Details about B Corps are at bcorporation.net.


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