LOS ANGELES -- LGBTQ groups launched a $1 million campaign on Wednesday to encourage everyone to participate in the 2020 census.

California's 1.3 million strong LGBTQ population is the largest in the country, and traditionally has been hard to count.

Beatriz Valenzuela, communications manager for the group Equality California, says a sizable number are part of other undercounted groups -- such as immigrants, people of color, renters or those experiencing homelessness.

"It's imperative that every single person gets counted," Valenzuela stresses. "And it's easy. It's only 10 questions. It takes probably less than 10 minutes. And you're able to do it online, by mail, on phone, or at one of the kiosks."

The campaign includes ads on Facebook and on the dating app Grindr, and will place census assistance kiosks in LGBTQ gathering spots in 10 cities across the state.

In March, the Census Bureau will start mailing out cards that assign each person a unique code that will allow people to log onto Census.gov and fill it out online, or just fill out the paper forms and mail them.

For each person who fails to fill out the census, California stands to lose $2,000 in federal funding every year for 10 years.

Valenzuela says that would shortchange programs such as food stamps and Medi-Cal -- programs that are used by one in five LGBTQ families.

"Having that accurate information gives government agencies the data that they need to give programs the right funding -- to give us the right representation in government and essentially to have our voices heard," Valenzuela explains.

The Trump administration refused to put a question on the census about sexual orientation and gender identity, but there is a section that allows LGBTQ couples to identify either as spouses or unmarried partners.

Some New Hampshire businesses and educators say legislation targeting LGBTQ+ students is harming both kids and the state's economy as it faces a critical worker shortage.

More than two hundred businesses recently signed on to a letter to Gov. Chris Sununu saying the steady drumbeat of bills targeting transgender youths in particular is tarnishing the state's reputation.

Michelle Veasey, executive director of New Hampshire Businesses for Social Responsibility, said the bills are shortsighted.

"When our families don't feel comfortable and aren't happy, our employees are moving to other areas," Veasey pointed out. "We felt it was important to help them to understand the economic side of these decisions."

Veasey argued discriminatory policies make it harder for companies to recruit new workers to the state or convince young people to remain in New Hampshire to pursue their careers.

The New Hampshire Senate has advanced legislation to ban transgender girls from playing on girls' sports teams as well as a measure requiring teachers to inform parents about their child's behavior at school.

While the bill does not single out LGBTQ+ students, educators say it would require them to share information regarding a student's gender identity or sexual orientation.

Linds Jakows, communications and digital director for Granite State Progress and 603 Equality, said too often, such students are forced into homelessness by disapproving parents.

"This bill could have really dangerous consequences for students for whom home is not a safe place right now," Jakows emphasized.

Jakows pointed out it meant the world to have a teacher in high school to come out to when it wasn't possible at home and schools should be a safe space for all students. Jakows added forcing teachers to record what they see and hear in the hallways erodes trust among students and could drive more teachers from the profession.

A new study suggests laws in New Mexico and 22 other states to protect school-aged LGBTQ youth are having a positive impact.

According to research by the Trevor Project, suicide attempts in states with specific protections for LGBTQ youth were 18% lower, and physical violence reported by those youth was 3% lower.

Katalina Hadfield, a member of Equality New Mexico's board of directors, said she believes the state's progressive protections are due to a community-centered culture.

"Where folks are really willing to help each other out, and look out for one another," said Hadfield. "And I think that is part of what helps students in a lot New Mexico schools feel more included."

In recent decades, New Mexico has seen prominent advances in gay and lesbian rights, where same-sex sexual activity has been legal since 1975.

Last year, a bill passed in the New Mexico Legislature to remove loopholes - and explicitly include local entities and counties to prevent discrimination and human rights violations.

The Human Rights Campaign says in 2023, more than 550 - a record number - of anti-LGBTQ bills were introduced across 43 states, and more than 80 were passed into law.

Both Florida and Texas are among the top ten for introducing and passing hostile laws.

Hadfield, who grew up in New Mexico, knows several people who have left those states because they feel unwelcome and scared.

"And when you travel there," said Hadfield, "even if you run into some nice people - if you get for some reason wrapped up in the criminal justice system there, or even something as simple as a speeding ticket, you get sucked into this government system that has legislated and made a policy choice to not respect trans people."

Results from the Trevor Project were published in the online journal LGBT Health. The findings are based on responses from more than 27,000 students ages 13 to 24, in 44 states.

After 30 years of championing the rights of LGBTQ+ people, Equality New Mexico has its finger on the pulse of supportive legislation and has made its earliest endorsements ever for the 2024 election.

Marshall Martinez, executive director of the group, said the advocacy organization has come out early for candidates he calls equality "rock stars," those who have demonstrated proactive leadership in the fight for LGBTQ+ issues. He believes New Mexico and a handful of other states serve as models in supportive legislation.

"Queer and trans people deserve to be happy and healthy in the community they live in," Martinez pointed out. "But until we can make that happen at the national level, we want to make sure that those in New Mexico can have that life, and that others folks could consider coming to New Mexico for that life."

Last year the New Mexico Legislature passed the Reproductive and Gender Affirming Health Care bill, protecting individuals who seek such care from discrimination by public bodies.

In addition to LGBTQ+ issues, Martinez said Equality New Mexico also makes endorsements based on legislators' positions on economic policies such as paid family and medical leave. Another issue is abortion access, which he noted has become especially important since the U.S. Supreme Court overturned abortion as a constitutional right in the 2022 Dobbs v. Jackson Women's Health Organization decision.

"First and foremost, we can't rely on the federal government to uphold our protections," Martinez contended. "We will continuously point to the Dobbs decision as an indication that the federal judiciary is no longer the backstop that we used to think it was."

Martinez added the LGBTQ+ rights organization has endorsed 15 candidates for New Mexico's House and Senate seats and expects a second round of endorsements before November.