By Ramona Schindelheim for WorkingNation.
Broadcast version by Danielle Smith for Keystone State News Connection reporting for the WorkingNation-Public News Service Collaboration

It is probably safe to say that when most people think of Goodwill®, they think of the more than 3,300 donation centers and thrift stores spread across the U.S. and Canada. But, the nonprofit is so much more.

In fact, Goodwill may be the best-kept workforce development secret in America, with more than 350,000 people finding a job through Goodwill's career counseling, résumé prep services, and skills training.

"Our entire history is about a mission of helping people flourish in life, helping them thrive. The 'why' for us is helping people reach their potential, often through learning and the power of work," explains Steven C. Preston, president and CEO of Goodwill Industries International.

And thanks to a partnership with some of the biggest names in tech, more than 1.5 million people have upgraded their digital and tech skills through the Goodwill Digital Career Accelerator^® (GDCA), a training program designed in partnership with Google and made possible by funding from Google.org.

To date, Google.org has supported the training program with over $29 million in cash and ad grants and 1,000 Googler volunteers who have taught classes for people employed and served by Goodwill, have helped conduct research, and co-developed resources and tools, explains Google.

Google.org Fellows - Google employees who specialize in marketing, user experience design, program management and more - also worked with the Goodwill team on a pro bono basis for six months to help research and redesign www.goodwill.org to work better for job seekers and career advancers.

Partnering to Advance Tech Careers

More than 80% of the people who come to Goodwill for work-related services have a high school diploma or less and range in age from their teens to in their 80s. Most have low-to-moderate income, and some have no income at all.

The Goodwill Digital Career Accelerator prepares job seekers and career advancers for for entry- and mid-level occupations. No degree and no experience required. Some of the learners need to learn keyboarding, English, and math before they can benefit from digital skills training and earn career certificates.

The program meets learners where they are at, offering many levels of hands-on training, from basic digital awareness and navigation through training for Google Career Certificates. Those employer-vetted certificates equip people with job-ready skills for in-demand entry-level careers in fields like data analytics, IT, and, most-recently, cybersecurity.

Interested? Here is What You Need to Know About the Goodwill Digital Career Accelerator

We asked Goodwill and Google to answer these essential questions about the Goodwill Digital Career Accelerator program, which is hosted on the Coursera platform.

What does it cost?

"Thanks to scholarships and funding from Google.org and other partners, digital skills training is available at no cost to learners at most Goodwills."

How much time does it take?

"The time a digital skills training course takes depends of what is being learned. To learn to set up and use email - an essential skill for a job search - may take only an hour or two. Learning to use Google suite may take a few hours over the course of a week. Earning a Google Career Certificate may take three to six months (though some highly motivated and disciplined learners have completed them in a few weeks)."

Is the program in-person or online?

"Many of the people who use Goodwill to build their digital skills begin their learning in-person until they are comfortable enough to learn at their own pace on their own time. The strongest models for training involve a blended approach where Goodwill organizations convene training groups in-person and integrate online learning. Providing additional supports beyond the training setting, such as regular career navigation check-in meetings, helps learners stay on track with training progress."

Once completing the program, do you get an employer-vetted certificate?

"Some learners earn Google Career Certificates through Goodwill. The Google Career Certificates are an industry-recognized credential valued by a wide array of employers. Built by experts at Google and vetted by employers in the program's Employer Consortium, the certificates teach skills employers are looking for. The employer consortium includes over 150 companies including Accenture, Walmart, Verizon, and Google that are looking to hire workers in the certificate fields."

The Power to Change Lives

"It's so important for us to realize that digital skills have become the price of entry for many jobs in our country. Digitization has so infused our workforce that the need for those skills is ubiquitous," says Goodwill CEO Preston.

"Google believes the opportunities created by technology should truly be available to everyone, regardless of their zip code, education level, or background. We're proud to continue our support for Goodwill, advancing our shared commitment to help all Americans access digital skills training in their local communities," says Hector Mujica, head of Economic Opportunity for the Americas for Google.org.

He tells us, "To date, we've helped over 357,000 people connect with new jobs and increase their economic opportunities by offering programs including the Google Career Certificates. Through our collaboration, we're excited to help more people improve their lives and livelihoods for years to come."

Preston sums the partnership up this way. "I believe strongly in the power of human potential. Helping people tap into that potential is not only transformative to them, but it's transformative to our communities. It's transformative to our culture."


Ramona Schindelheim wrote this article for WorkingNation.

Support for this reporting was provided by Lumina Foundation.


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A case before the U.S. Supreme Court could have implications for the country's growing labor movement. Justices will hear oral arguments in Starbucks versus McKinney today to determine if the bar should be raised for the National Labor Relations Board when it seeks to impose court-ordered injunctions on companies.

David Groves, communications director with the Washington State Labor Council, said the Supreme Court could further undermine the power of the NLRB, the independent federal agency that protects employees' rights.

"We already have weak labor laws in this country that have such minor penalties for breaking union organizing laws that companies routinely do it, and this is another opportunity for them to weaken labor laws even further," he argued.

The case involves Starbucks' firing of seven employees in Memphis during their union campaign in 2021. The coffee company says it rehired the workers and denies wrongdoing. If the justices rule in favor of Starbucks, it could make it harder for the NLRB to seek court orders.

Groves said the law states that workers have a right to organize unions in their workplace without coercion or retaliation from their employers.

"That's all fine and good but if the penalty's not significant enough, then they'll just go ahead and break that law and consider it the cost of doing business if they have to pay a fine two years down the road," he explained.

Groves said his and other labor organizations support the passage of the Protecting the Right to Organize or PRO Act in Congress, which would strengthen labor laws, including providing greater authority to the NLRB.


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The U.S. House has approved a measure to expand the Child Tax Credit. It would help 16 million children from low-income families in Indiana and nationwide. Despite bipartisan support, the bill is stalled in the Senate. Advocates praise the credit's pivotal role in combating child poverty, pointing to its effectiveness in the past, and especially during the pandemic, when it was broadly expanded.

Candace Baker, an Indianapolis mother of 4, said the previous tax-credit expansion worked for her family, and she wants it reinstated.

"Having a child, and I had to get on some government-assistance programs. My grandmother never did because she just didn't want that stigma over her, but I utilized those services when I had a child. I didn't want to either, but I'm like, I need this support," she explained.

Congress approved expanding the Child Tax Credit in 2021. However, the expansion has expired, leaving families without vital assistance. As the Senate deliberates, pressure mounts on lawmakers to prioritize the needs of struggling families and secure passage. Opponents believe taxpayers who don't work should not be eligible. Some Republicans also contend the provision may incentivize parents to leave the workforce.

Families reeling from the pandemic received between $300 and $360 per month per child from the expanded tax credit. It lifted 3.7 million children from poverty. Baker currently works for a food bank in Indianapolis where she says she is able to help neighbors in need and give back to the community.

"Being able to be a voice for those who have no voice - that is my motto. Even though where you start, you don't have to stay there. So, that is my biggest motto that I stand on: You may start here, you may be on government assistance, you may be in poverty, but that does not have to be your end game," she said.

Families who benefited from the increased aid were more than twice as likely to pay their overdue rent during the initial stages of the pandemic. The Child Tax Credit did not pass in time for this year's tax deadline, and its prospects for the future are uncertain.


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Washington joins a handful of states to do away with mandatory meetings for employees on political or religious matters.

Sometimes known as captive audience meetings, the gatherings were seen as a way for employers to give their opinions on subjects like unionization, and held potential consequences for employees who didn't attend. Lawmakers passed a bill this session allowing workers to skip the meetings without repercussions.

Sen. Karen Keiser, D-Des Moines, a sponsor of the bill, said we live in a divided society where emotions run high on political topics.

"This bill simply protects employees to have a real choice on whether or not to attend a meeting called by their boss to be told about some political or religious issue," Keiser explained.

Keiser pointed out the legislation is nonpartisan. For instance, employers could not force employees to attend anti-union meetings, but also could not force them to attend a meeting about the importance of reproductive rights. The bill takes effect June 6.

Keiser noted the bill likely got across the finish line this session because of the uptick in union organizing and support for labor. She added there are widely known stories of Starbucks managers, for example, requiring employees to attend anti-union meetings while the employees organized the workplace.

"Employees have been forced to attend meetings to listen to the boss or the employer basically tell them why they shouldn't join a union," Keiser observed.

Washington is the sixth state to pass a law prohibiting attendance at captive audience meetings. Connecticut, Maine, Minnesota and New York have passed similar laws in recent years. Oregon passed a law allowing workers to skip such meetings without repercussions in 2010.


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