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The Scariest Monster of All this Halloween? AARP says “Election Ads”

October 29, 2010

BOISE, Idaho - Halloween weekend and the last weekend before Election Day is a perfect recipe for "scary" election advertising taking over the airwaves, according to AARP Idaho spokesman David Irwin.

AARP is conducting the state's largest voter education effort, and he reminds Idahoans that advertising doesn't have to speak the truth, but the truth is "out there" in the form of their voter guide that provides candidate views on issues.

"What we're urging people to do is get a treat, and not a trick, on Election Day, by getting the facts on where the candidates stand."

The guide doesn't interpret candidate stances, just features their own words. Another piece of the voter education campaign focuses on getting voters to remember to bring personal identification to the polls, and spreading word that if a voter forgets, she can still cast a ballot after signing a personal identity affidavit.

Irwin notes they've done extensive polling on voter concerns and trends in the 50-plus set. He predicts voters in that age group could account for up to two-thirds of all votes cast this election, and those voters have tough issues on their minds.

"They are concerned about the state budget. They're concerned about education funding. And they are very concerned about where the candidates stand on Idaho's new 'conscience law,' which allows healthcare professionals to deny living wills and advanced directives."

The AARP voter guide is at

Deb Courson, Public News Service - ID