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Clean Air Advocates Launch Ad Campaign on Montana Energy Blueprint

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A new ad campaign from the group Moms Clean Air Force praises Gov. Steve Bullock's energy blueprint. (Moms Clean Air Force)
A new ad campaign from the group Moms Clean Air Force praises Gov. Steve Bullock's energy blueprint. (Moms Clean Air Force)
 By Suzanne Potter, Public News Service - MT - Producer, Contact
August 9, 2016

HELENA, Mont. - Clean energy advocates have just launched a media blitz during the Olympics, with ads on TV and radio in Billings, Missoula and Helena praising Governor Steve Bullock's energy blueprint. The nonprofit advocacy group, called Moms Clean Air Force, is trying to bring attention to the plan, which calls for increased solar and wind production, plus additional energy efficiency measures.

Michelle Uberuaga, the Montana field manager for Moms Clean Air Force, said she particularly likes the plan because it proposes a $5 million revolving fund, accessible to schools and local governments for energy conservation projects.

"The plan has some provisions to work with Montana schools, through the Smart Schools program and that's something as a mother and as a mom's group we really like to see," she said.

The 30-second ads feature a Montana mom who works as a solar technician, underscoring the point that the renewable energy sector has the potential to grow and provide even more jobs in the future.

Uberauaga believes the federal Clean Power Plan, which is now on hold, will be upheld in the courts. But in the meantime, she'd like to see continued action on a made-in-Montana version.

"We don't have to have the Clean Power Plan for Montana to move forward to protect our air and our water," she added. "So that's why we're focusing on the governor and the governor's office."

In March, the Montana chapter of Moms Clean Air Force organized 150 school children and their parents to request a clean energy plan from Bullock. He released his blueprint in June.

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