skip to main content
skip to newscasts

Saturday, April 4, 2026

Public News Service Logo
facebook instagram linkedin reddit youtube twitter
view newscast page
play newscast audioPlay

Trump ousts Kristi Noem from DHS; Rural CA community colleges deploy AI to keep students on track; Algae-powered concrete earns University of Miami project top prize; As Ukraine war lingers, ND sponsors press for speedy work approvals.

view newscast page
play newscast audioPlay

Kristi Noem is fired from her position as Homeland Security Secretary, but moves to a new and unclear role. The Senate Majority Leader blames Democrats for the ongoing DHS shutdown and the House fails to advance a war powers resolution for Iran.

view newscast page
play newscast audioPlay

Advocates for those with disabilities in Idaho and nationwide are alarmed by proposed Medicaid cuts, programs that provide virtual crisis care are making inroads in rural South Dakota and Wyoming, and the mighty bison returns to Texas.

Toyota's Opposition to Stricter Emissions Rules Could Turn Off Younger Buyers

play audio
Play

Tuesday, January 28, 2020   

FRANKFORT, Ky. -- A new poll finds Toyota's opposition to stricter vehicle emissions standards is at odds with its customers' views, and could even cost the company a generation of first-time car owners.

In 2019, the automaker joined a lawsuit against the State of California and more than 20 other states that disagree with new regulations prohibiting them from setting emissions standards stronger than the federal government's. Matt George, whose research firm conducted the survey for the Union of Concerned Scientists, said automakers' opposition to clean-air policies will likely mean they lose younger buyers.

"The people who have yet to build brand loyalty probably with Toyota - as this is probably their first vehicle purchase - they are the most likely to change based on this decision," George said. "So, the consumer base that they're trying to grow now, they potentially are harming the most with their decision to support this particular lawsuit."

George pointed out of the 1,000 people surveyed, more than three-quarters initially said they would definitely purchase a Toyota vehicle. After they learned more about Toyota's views on emissions standards, that number dropped to less than half.

Kentucky is home to Toyota's largest vehicle assembly plant in the world, and its Scott County facility employs more than 10,000 people.

The poll also found 81% of Toyota vehicle owners believe the company should support more environmentally friendly air-pollution standards. George noted the more consumers were informed about Toyota's positions, the more their views of the company changed.

"In terms of the perception of Toyota being a 'green and sustainable company that takes care to be environmentally friendly,' at the outset of the poll, 90% of Toyota consumers would agree with that statement. At the end of the poll, after they found out more information, 55% agree," he said. "So that's a pretty significant drop."

Shannon Baker-Branstetter is manager of cars and energy policy for Consumer Reports. She said several major automakers have pressured the Trump administration to loosen emissions and fuel-economy standards.

"Automakers weren't quite expecting perhaps a full freeze, but they do want a loosening of the rules," Baker-Branstetter said. "And they are in conflict with their buyers. We find overwhelmingly that consumers do value fuel economy and want to continue to see the improvement."

Last week, the administration announced a revised version of the Safer Affordable Fuel-Efficient Vehicles rule, which would require automakers to boost fuel efficiency by 1.5%. Current rules mandate much higher fuel-efficiency standards.


get more stories like this via email

more stories
Lt. Gov. Micah Beckwith said he does not know what was discussed during a Thursday closed-door Statehouse meeting with Vice President JD Vance and Gov. Mike Braun. (Adobe Stock)

Social Issues

play sound

By Kyla Russell for WISH-TV.Broadcast version by Joe Ulery for Indiana News Service reporting for the WISH-TV-Free Press Indiana-Public News Service C…


Social Issues

play sound

Rural LGBTQ+ youth in Indiana face greater mental health challenges, but have found ways to build community online, according to a new report…

Social Issues

play sound

By Marilyn Odendahl for The Indiana Citizen.Broadcast version by Joe Ulery for Indiana News Service reporting for the Indiana Citizen-Free Press India…


Indiana University's summit includes a session about a new Registered Apprenticeship Program aimed at boosting the teacher workforce. (Adobe stock)

play sound

An Indiana-based summit meeting will spotlight how university campuses can help power economic growth across the state. Indiana University hosts its …

Social Issues

play sound

Groups fighting for a free and fair judicial system are speaking out against violence, threats and insults targeting judges in Indiana and across the …

Experts recommend not overscheduling kids in the first few weeks of school because they are often more tired and emotionally drained as they adjust to a new routine. (Adobe Stock)

Health and Wellness

play sound

Indiana families are preparing kids for back-to-school season, and mental-health experts say emotional readiness is just as important as school …

Environment

play sound

The Trump administration's long-term plan for artificial intelligence could have far-reaching environmental impacts across the country. His strategy …

Social Issues

play sound

A public funding mechanism for Seattle elections is up for renewal in next week's election. The Democracy Voucher program was passed 10 years ago…

 

Phone: 303.448.9105 Toll Free: 888.891.9416 Fax: 208.247.1830 Your trusted member- and audience-supported news source since 1996 Copyright © 2021