Americans continue to report low trust in mainstream media, with many younger than 30 saying they trust information from social media nearly as much as from national news outlets.

As we reach the end of National News Literacy Week, Randy Essex, former executive editor of the Omaha World Herald and now editor at the Detroit Free Press, offered some explanations for this declining trust, starting with the role he feels conservative radio and television have played for a generation.

"The rise of this clearly partisan media is a business model, and part of that model is to sow distrust of established sources of information, whether that be national media or the government," he said. "The statement, essentially, is 'Believe us, not them, we're on your side.'"

Essex said other factors include the consolidation in the radio industry, closing of hundreds of local newspapers and the pervasiveness of social media. He said he believes even COVID contributed, with fear making people more susceptible to conspiracy theories. He called rebuilding public trust in mainstream news "a tremendous uphill battle," and maintained that transparency and ethics are paramount.

Essex added that editors have an important role to play.

"Top editors need to communicate with the public, and explain the work that we're doing and counter unfounded criticism of it," he said. "When we make mistakes, we have to be transparent about that, too. And we need to connect in person and be in the community when we can, because human beings are much more civil in person than they are on the internet."

Essex said the public has some responsibility, too, including checking sources and being skeptical.

"And the problem is that for a generation," he said, "a lot of people have been conditioned to not believe established organizations that are doing real news."

Essex stressed that, ultimately, journalists show the public their worth through their work.

"Locally, the city council is the end of the debate," he said. "The real debate is happening out in the community, or behind closed doors in board rooms, and it's our job to find that real issue, not to just cover what's happening on the surface. And that's where our value is."

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By Kristi Eaton for The Daily Yonder.
Broadcast version by Eric Galatas for Wyoming News Service for the Public News Service/Daily Yonder Collaboration

A new center in the southwest corner of Wyoming aims to offer digital skills and navigation for people who may not otherwise have access to it. 

The Empowerment Center in Torrington is set to open in the next few weeks, said Matt Larsen, CEO of VistaBeam, the Internet service provider that is setting up the center. 

“Our main goal with the Empowerment Center is, we wanted to get somebody set up to be a digital navigator to help support the community that was there,” he told the Daily Yonder. “We’re going to add a couple of workstations for digital skilling where we’ll have computers available, and people come in and use them whenever they need it. Microsoft is going to have some digital skill programs available that people can use for learning basic things, they can also access whatever else there is on the internet.”

The digital navigator will also be trained to help people sign up for the Affordable Connectivity Program. There will also be a video conferencing set up so people can take part in telehealth appointments, Larsen said. 

“We’ve also talked to some volunteer legal services that were willing to do video appointments for clients,” he said. “So there will actually be like the video conferencing area is also going to be set up like a community meeting room…We’re trying to come up with a general purpose facility that will be able to meet the needs of people that may or may not have access to broadband, or the technology or the help to be able to utilize the technology in their home.”

The mission behind the center is to empower communities, Larsen said. 

“We look at broadband as a way to help communities be a little bit more self-sufficient, and not be dependent on things,” he added. “Most of the customer base that we have right now, they don’t necessarily have the expertise to try and figure out how to set up a telehealth monitoring system or even to set up video conferencing. We do. We do a lot of tech support. We help people with a lot of different things. And it seemed like the trend that we were starting to observe is that people really needed to have help with those applications.”

Jen Davis, senior policy advisor for Human Services for Wyoming Governor Mark Gordon, said she has had conversations with Larsen about the concept. 

“It will allow residents an alternative location to access technological resources such as telehealth, as well as get support from technology experts,” she told the Daily Yonder. “Many of our rural residents may not have technological access to services or some may not know how to utilize it.”

Davis said she would like to see the utilization patterns so that officials know where there remain gaps and where there are successes in order to replicate it properly. 

“If this is successful, I would love to see this grow as an alternative location for rural Wyoming to gain access and support for technology,” she said, adding: “Since Wyoming is so rural, it is critical that we offer ways to connect to resources. Resource centers are a fundamental piece in providing hands-on services and support to residents who can’t otherwise access services.”

VistaBeam is a small provider – it operates in Wyoming, Colorado and Nebraska – so it needs to be well connected to its customers, Larsen said. 

“We looked at this as an opportunity to kind of take that customer relationship to the next level, and even open ourselves up to people,” he said. “This is not something that’s only going to be available to our customers, it’s going to be available to anybody that walks in.”

The company is self-funding the endeavor, mainly from the marketing budget, he said, adding that if successful, they hope to open additional centers in Colorado, Nebraska and elsewhere in Wyoming. 

“We’d like to see it kind of develop as being a go-to place for people to have any kind of digital equity stuff that they need to get taken care of,” Larsen said. “We’d like to see it become something that people feel comfortable coming in, and using it, and to just kind of develop a closer tie with the community.”

Kristi Eaton wrote this article for The Daily Yonder.


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As National News Literacy Week comes to an end, one Nevada journalism professor says media professionals need to make building trust with their audiences a top priority.

Some might say that's easier said than done. According to the News Literacy Project, only 26% of Americans say they trust most news, most of the time.

Professor Paromita Pain, assistant professor of global media at the University of Nevada Reno's Reynolds School of Journalism, said she teaches her journalism students to foster those relationships by giving audiences an idea of how stories are curated. She said she believes it's a news outlet's responsibility to establish a dialogue that promotes transparency among readers, viewers or listeners.

"How about putting a line in the story that also tells the audience that not only was the source vetted, but how exactly was that vetting done," she said.

Pain said that can be achieved by explaining how reporters meet their sources and why they choose to interview one person over another. The News Literacy Project has four steps anyone can take to help increase their overall news savvy, and other resources online at newslit.org.

Pain said reporters are products of the times and cultures they come from, and that everyone has some biases, even as they try hard to overcome them. She encouraged people to get their news from a variety of sources, especially on controversial issues. She said this more holistic approach to news is key, and that the responsibility falls on everyone.

"Finding multiple sources, making sure that we do our own research when it comes to topics, especially topics that sound very partisan, or which may sound terribly biased from the get-go," she said.

She added that it's also important for journalists to listen to audience feedback and constructive critiques, so that everyone feels heard and seen. And in a world where there are fewer news outlets all the time, her advice for current and future journalists is to "stay resilient."


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Today is the start of National News Literacy Week, and according to a Minnesota expert, trust in the media remains low. But there are still plenty of reliable sources, and consumers need to know what to follow and what to avoid.

A recent Gallup poll reported than only 30% of Americans have "a great deal" of trust and confidence in the media.

Kay Beckermann, a journalism professor at Minnesota State University Moorhead, said there is concern that many people get most of their news from social media because of trust issues. She said that does not help the problem.

"And so, they might be looking at something that is not a trustworthy news source," Beckermann said. "And I think we need to be focusing on, really, helping people understand what is a legitimate news source."

She added a key way to determine if a news organization is trustworthy is by checking if the reporting often includes multiple perspectives and is not one-sided. Being able to back up a claim posted on social media with evidence is another tool. The website NewsLit.org offers tips on how to spot misinformation and other red flags.

Consumers often cite national outlets when voicing their distrust of the news media. Regionally, Beckermann said outlets around Minnesota often do a good job in holding themselves accountable. She strongly encourages readers, viewers and listeners to follow the work of local reporters.

"The Wall Street Journal is not going to tell me what is happening to me in downtown Moorhead, Minnesota, for example," she said. "But I can look at a local newspaper; I can find out what local businesses are doing. We can talk about local politics, we can talk about local events, things we need to be aware of."

As for news coverage of politics, Beckermann said the classified-documents issue surrounding the White House is a good accountability test. She said with both a Democrat and a Republican being swept up in the events, news organizations that treat the matter with the same level of objectivity, while also being able to lay out any differences, should be viewed as reliable. Beckermann added consumers need to recognize when a candidate they support is worthy of unflattering coverage.

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