skip to main content
skip to newscasts

Wednesday, January 15, 2025

Public News Service Logo
facebook instagram linkedin reddit youtube twitter
view newscast page
play newscast audioPlay

Hegseth could lead troops who'd face getting fired for actions he's done in the past; Strong Santa Ana winds return for SoCal; Southeast Asian refugees in MA fear deportation, seek Biden pardon; RSV rise puts Indiana hospitals on alert; CT lawmakers urged to focus on LGBTQ+ legislation.

view newscast page
play newscast audioPlay

The Special Counsel's report says Donald Trump would have been convicted for election interference. Defense Secretary pick Pete Hegseth faces harsh questioning from Senate Democrats, and law enforcement will be increased for next week's inauguration.

view newscast page
play newscast audioPlay

"Drill, baby, drill" is a tough sell for oil and gas companies in Alaska's Arctic National Wildlife Refuge, rising sea levels create struggles for Washington's coastal communities, and more folks than ever are taking advantage of America's great outdoors.

Researchers compare social media algorithms to Shakespearian villains

play audio
Play

Monday, June 10, 2024   

The regularity of news stories with individuals being misled or even radicalized by social media brought two Colorado State University researchers to compare social media algorithms to villains in classic tragedies such as Shakespeare's "Othello."

In a paper published last fall, researchers examine how algorithms can transform a person's view of reality in ways leading to detrimental actions. Platforms track user engagement with content and then feed users more of what they like.

Hamed Qahri-Saremi, assistant professor of computer information systems at Colorado State University and co-author of the paper, said even if you are following a news website such as CNN or Fox, you will not see every post by the outlets, only what the feeding algorithm thinks will maximize your engagement.

"It's not about the source, even," Qahri-Saremi explained. "It's about what these feeding algorithms are showing to you. So if you just go onto social media to get your news, most likely you're going to be very polarized. You see the world differently, because a big part of the picture, the true picture of the world, is going to be eliminated, is going to be masked from you because that's the job of the feeding algorithms."

The authors compare algorithms to the Shakespearean character Iago, who uses lies and manipulation to mislead Othello into murdering his wife.

The paper illustrated how platforms learn about users directly by observing their behavior, including which posts they spend time with and like, and learn about users indirectly by identifying and verifying the most similar platform users. The authors refer to it as a "matching mechanism" and users can see its effects with platform suggestions of who users should follow or connect with.

When offering content to users, platforms use social signaling to drive engagement by showing them which friends liked or commented on a post. Qahri-Saremi noted when misinformation is presented, social signals increase the likelihood users will engage.

"The person who sees that misinformation on social media is not just any random person, it's a person that the algorithm has selected and probably have added some social signals to it," Qahri-Saremi pointed out. "This significantly increases the power of this misinformation content."

Platform algorithms have the ability to select from the many millions of pieces of content floating around on social media, and choose the ones driving individual user engagement the most. With social media platforms primarily in the business of selling advertising, Qahri-Saremi emphasized the kind of granular data algorithms can learn about users makes them some of the most profitable companies around.

"These are some of the best algorithms," Qahri-Saremi stressed. "That's why social media companies are so wealthy. They can sell ads like nobody else; they can customize ads like nobody else. So now the same machine is being used to disseminate misinformation."

The paper suggested methods to combat misinformation, among them using an "endorsing accuracy" prompt such as "I think this news is accurate" and connecting it to the sharing function.

Disclosure: Colorado State University contributes to our fund for reporting on Environment, Health Issues, and Social Justice. If you would like to help support news in the public interest, click here.


get more stories like this via email
more stories
Wisconsin is one of nine states where voters are required to present photo identification to vote. The current state law has been in place since 2011. (Adobe Stock)

Social Issues

play sound

A proposal to make Wisconsin's strict Voter ID law a constitutional amendment passed Wisconsin's Republican-controlled Assembly on Tuesday. Voters …


Social Issues

play sound

In Mississippi, where thousands of people are serving life sentences, the impact of long-term imprisonment falls disproportionately on Black …

Social Issues

play sound

One topic expected to make a big splash during Wyoming's general legislative session is property taxes at many levels. First on the agenda for the …


Feral hogs breed year-round and can have up to 12 piglets per litter, making population control difficult. (byrdyak/Adobe Stock)

Environment

play sound

The last Farm Bill allocated $75 million to reduce feral hog populations around the country but this year, funding has expired, which could be a …

Social Issues

play sound

In this year's state budget, Gov. Brian Kemp is proposing a $500 million investment to tackle a critical issue for Savannah and surrounding areas - …

Volunteer Hector Silva of Hunger Action Los Angeles prepares burritos for distribution to fire victims in Pasadena, Calif. (Sara Donis)

Social Issues

play sound

Food donations are pouring in to help victims of the Los Angeles fires, to the point donors are being asked to hold off a bit so it can all be …

Environment

play sound

By Jessica Scott-Reid for Sentient.Broadcast version by Suzanne Potter for California News Service reporting for the Sentient-Public News Service Coll…

Social Issues

play sound

In 2019, Colorado lawmakers set goals for cutting climate pollution by at least half by the year 2030, and by 90% by 2050 - compared with 2005 levels…

 

Phone: 303.448.9105 Toll Free: 888.891.9416 Fax: 208.247.1830 Your trusted member- and audience-supported news source since 1996 Copyright © 2021