Edwin J. Viera, Producer
Friday, September 6, 2024
A New York City nonprofit is helping communities fight food insecurity.
Rethink Food began in 2017 with the mission of taking excess food from top restaurants such as Eleven Madison Park to be redistributed to food-insecure communities across the city. Despite declines, post-pandemic food insecurity in the city remains high as one in nine families doesn't often have enough to eat.
Matt Jozwiak, founder and CEO of Rethink Food, said the organization filled a unique niche during the pandemic.
"There's not a lot of nonprofits that are working with, like, a soul-food restaurant in Harlem and a community center down the street," Jozwiak pointed out. "We were really ready and prepared even before the lockdown. We put together a plan to basically grant capital resources to small businesses to make meals for local community centers."
As beneficial as the group's work is, Jozwiak acknowledged some neighborhoods do not care for certain meals. He noted some areas might not care for couscous while others are not big on dairy-based dishes. The feedback has helped guide Rethink Food's work. He added they are branching out to work in other areas, such as developing medically tailored meals.
Beyond food excess, Rethink Food is looking to see how it can improve food procurement in New York City. The city has been seeking out ways to diversify its food procurement systems.
Ken Baker, culinary director for the group, said Rethink Food and the coalition of primarily independent, minority, women-owned restaurants they work with can do it.
"We know restaurants run on tight margins; us being the primary cudgel that holds that capacity in place, and then we subcontract out that capacity to restaurant partners," Baker explained. "(It) gives them a meaningful way to have a stakehold in their community and demonstrate their ability to compete with your big players."
The challenge in doing it is lacking trust in getting paid on time by the city. Reports showed the number of procurement contracts registered late has grown since 2021. For the first half of 2024, 77% of contracts were registered late, resulting in payment delays for numerous businesses.
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