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Sustainability practices help NC businesses stick around

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Monday, January 13, 2025   

North Carolina businesses are getting tips on how to harness a sustainable approach to their work.

The North Carolina Sustainable Business Council is hosting its second group of business owners and entrepreneurs for its sustainability course.

Council Executive Director Vicki Lee Parker-High said the purpose of the class is to equip business leaders with the tools to navigate the evolving landscape of sustainable business practices.

"During this course," said Parker-High, "they will learn how to turn sustainability into a strategic advantage, and unlock opportunities for growth, efficiency and customer loyalty."

The course begins January 21 and meets twice a month through April 1.

Parker-High said some of the topics for the course include ESG - environmental, social, and governance practices - profit growth from sustainable businesses, and legal strategies.

Jessica Rice Hawkins was part of the first course in 2022. She's founder and CEO of AIM HIGH-Keep Pressing, a health and wellness nonprofit and gym.

After the course, Rice Hawkins started implementing more sustainable practices, like reducing plastic bottle waste and using utilities less, to decrease the business' climate impact.

She said the course changed her approach to business.

"It allowed us to pay attention to areas where a lot of people look for profit, but we were able to change some things around as it relates to people and the planet," said Rice Hawkins, "and there was more compassion. And so, more people came in from a different angle."

Parker-High said the course is designed so that businesses have the practices to help them withstand changes that might come their way.

She said she wants to ensure sustainable businesses can be around for years to come.

"For us, sustainability means just that," said Parker-High, "being around for the long haul, showing businesses how to sustain through the ups and downs of all type of economic changes and all sorts of trends that are out there."



Disclosure: North Carolina Business Council contributes to our fund for reporting on Civic Engagement, Consumer Issues, Environment, Health Issues. If you would like to help support news in the public interest, click here.


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