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LGBTQ+ organizations in SD team up to land more business allies

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Wednesday, June 25, 2025   

As Pride Month winds down, LGBTQ+ support groups in South Dakota said they are strengthening a resource tool detailing which businesses are willing to serve and stand with the state's queer population.

The Transformation Project, which assists transgender individuals and their families around the state, is taking over leadership duties for Dorothy's List. Adam Jorgensen created the list as a way to highlight South Dakota businesses promoting and practicing inclusivity.

He said part of it is knowing which shops, restaurants and companies are allies in policy debates. Jorgensen added it can be about the best way to recruit workers who are part of the LGBTQ+ community.

"If they, for example, don't have a strong policy with hiring, or maybe they need to update their forms or their website," Jorgensen explained.

He pointed out businesses seeking this guidance can get connected with other list members who are in a position to help. Jorgenson stressed this is a need for smaller businesses without a big human resources department. Officials said the new partnership can devote more staff to find allies in smaller towns and not just the state's larger cities.

South Dakota is among the conservative-led states to pass restrictive laws advocates say unfairly target LGBTQ+ people but Jorgensen emphasized it doesn't mean there's no one to turn to.

"There's been a lot of political noise and theater over the years, where people are led to believe that South Dakota isn't the place for people like us," Jorgensen acknowledged. "It really is. There's communities across the state where they're welcomed wholeheartedly."

He added the list also informs people about welcoming businesses when they need to do things such as hiring a contractor to work at their home.

According to a recent survey from the group, only 18% of respondents said they see businesses engage with the LGBTQ+ community outside of Pride Month. Another 59% said they struggle to find openly inclusive businesses to support or work for.


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